Fortress Financial StrategiesLogo Design Contest

Logo Design Contest
Contests / Fortress Financial Strategies

Fortress Financial Strategies has selected their winning logo design.

For $325 they received 164 designs from 21 different designers from around the world.
1st
#135

Withdrawn

5th
#143

Withdrawn

New
#136

Withdrawn

New
#139

Withdrawn

New
#137

Withdrawn

New
#119

Withdrawn

New
#112

Withdrawn

New
#109

Withdrawn

New
#118

Withdrawn

New
#134

Withdrawn

New
#113

Withdrawn

New
#108

Withdrawn

New
#70

Withdrawn

New
#114

Withdrawn

New
#62

Withdrawn

New
#63

Withdrawn

New
#93

Withdrawn

New
#92

Withdrawn

New
#64

Withdrawn

New
#164

Withdrawn

New
#163

Withdrawn

New
#162

Withdrawn

New
#161

Withdrawn

New
#160

Withdrawn

New
#159

Discussion

 
Logo Designer
Hi,
This is my concept for you...
A golden fortress window with letter F on each side (shaped with the stones).

Definition of window in a business dictionary:
"A period of time during which an action can be expected to generate a successful result."

Hope you like my idea... and would greatly appreciate any feedback or suggestions that you might have.
Please see #62
Thank you.
13 years ago
 
Logo Designer
Hi again,
#63 is same as #62 but this time on white background.
#64 is only a one color version (always good to have).
Thanks!
13 years ago
 
Client
Hello thanks for the design. I like the stone look and the window concept is very creative as well as the F's. As much as I like the creative types of concepts and they appeal to me we are finding that our friends and clients are not understanding these types of logos. Maybe you could try to put the window on a Fortress tower? This way it will still be there for those that are more artistic but those that are not will see only the Fortress. We just update our brief please take a look. Thanks
13 years ago
 
Logo Designer
Hi,
Thanks for the feedback... It's never easy to decide when friends and family are involved. But I do understand. Here's a tip for you... ask only those that are the most design-ish of them and never ask more then one (max 2 people). Because everytime you ask someone, you get a different answer... I know, been in that situation a couple of times my self.

Anyway... here a larger portion of a fortress tower... forming the letter F.
Hope you like it... and hope you have time for more feedback (if any).
Please see #92 #93

Thank you.
13 years ago
 
Client
We really like what you have done and particulary the layout of #92. Is there any way to slightly modify the curve on the F archway, so that it is straighter or boxier and less shaped like an "r". Also would like to see the Financial strategies a little larger and centered.

Also, what do you think about trying one design using the F brick/picture as the actual letter F in the word Fortress? I was trying to visualize if that would work or not.

Thanks again, can't wait to see what you come up with!
13 years ago
 
Logo Designer
Hi :-)

To use only bricks and build the letter F, I think it would look much like a construction logo.
But if we keep the higher part of the tower and then like you said "boxier" style... I think it will work.

What do you think... something like this? Please see #108

13 years ago
 
Logo Designer
Entry #109 with thinner font for FORTRESS and tag line has now also small letters.
13 years ago
 
Client
Really like how it turned out. #109 is amazing. Wanted to know if we could see the colors switched for the words, green for Financial Strategies and gold/silver for FORTRESS. Thanks!
13 years ago
 
Logo Designer
Hi and thank you for your kind words.
Please see revision #112

I have also added two more other color combinations for you to see
#113 #114
13 years ago
 
Client
We really like how #112 turned out. We would like to see just one final version if possible. Can you drop the word FORTRESS down to line up with the middle of the brick "F" and then add the same picture to right of words.

I think this might be interesting having the 2 F's around the words and may make it look more like a complete fortress wall. Not sure if it would be too much, but curious to see how it looks.

Thanks
13 years ago
 
Logo Designer
Hi :-)
Here you go... please see Entry #118 and #119
13 years ago
 
Client
Entry #118 and #119

We really like these designs. Great job! I am trying to figure out which one I like better. Could you try making the word "Fortress" darker on the top and bottom and lighter in the center to have the effect of a gold bar look? Thanks
13 years ago
 
Client
Entry #118 and #119

One idea that we would like to see is some sort of rising sun over the word "Fortress" with the word lighter on top like the sun rising over the Fortress. Not so much that it overpowers everything else but enough to add an extra affect. Thanks
13 years ago
 
Client
Entry #118 and #119

Also please try a different font for the "Financial Strategies." Thanks
13 years ago
 
Client
Entry #118 and #119

After looking at these again could you "Financial Strategies" in caps? Thanks
13 years ago
 
Logo Designer
Hi,
Absolutely... I will try to make all the suggestions ASAP.
Thanks!
13 years ago
 
Logo Designer
Hi again,
Plase see entry #134
I think I got all your suggestions down to one file.
I removed a row of stones to make more room for the word "fortress" and give a better balance than previous versions.
13 years ago
 
Client
entry #134

I think you were totally right to remove the extra row of stones. It fits much better now. Also the "Financial Strategies" in caps looks much better. I think the sun is cool but could you try a few other versions? Maybe one that is rising more out of the word "Fortress" or maybe one that is just starting to rise? We are open to any suggestions. I think we are on the same page now and very close to Victoy! ha-ha Thanks
13 years ago
 
Logo Designer
Let's hope... My name says it all right? :-D
Please see #135 and #136

13 years ago
 
Logo Designer
Btw... I feel that if the sun is to close to the wording, that it will interfere to much. The last designs I sent I can live with ;-) But I would have rather used more of the empty space above. Just a thought.
13 years ago
 
Logo Designer
Maybe like #137 or #139
13 years ago
 
Client
(To reference a design in the comment just enter it's number: example: #136)

I really like this one the best. It is very cool how the sun looks like it is rising over the earth. I like how you rounded the sun on this one at the bottom. If you feel that it might look better having the sun higher give it a shot. We are open to an other suggestions you may have as well. Thanks

BTW like the name and the slogan! Very fitting.
13 years ago
 
Logo Designer
Thank you! :)

I have slightly raised the sun but kept the size of #136
Please see entry #143
13 years ago
 
Client
#143

I think you were right. This one is the best so far. If you have any more ideas let us know. Thanks
13 years ago
 
Logo Designer
Thanks, I will... :-)

One thing I noticed is that you have extended the contest. We have time to make changes or if somebody better comes along and wins you over... but one thing you might want to know is that Monday morning I am going on vacation so I might not reply for a couple of days before I have my self "connected" again. I will have my laptop with me so it will hopefully not even be a problem... Just thought you should know if I suddenly ain't replying to you :-)

13 years ago
 
Client
Vectoric,
We asked for more time a few days ago when the logo court ruled against our former number 1. At that time we were concerned about not finding a logo we liked as much. However, I think we are very close now. We are just getting or friends and families to give their opinions. Also, it looks like our second place just pulled out so your lead just increased. As far as the contest I think it will be over before Monday so you should be good. We just want to make sure that we have the logo we will be happy with for the rest of our business carriers. Thanks
13 years ago
 
Logo Designer
You are absolutely correct... please do not rush anything because what I said above.
You must feel 100% comfortable with your new logo.

You should also be very glad we have a logo court... it's not always a client knows what has been plagiarized from the internet... That kind of things could have led to a lawsuit. That is why there are some really good people here trying to find those copycats.

Oh well... now... it's good night for me here in Sweden :-)
Take care!
13 years ago
 
Client
Thanks Vectoric,
I agree that it was a good thing that the logo court caught it. We are very happy with all of the work taht has been done since then. We were just shocked when it happened in the time it took to refresh! Anyway, I can't decide which I like better #143 or #135. I almost am leaning back to the straight line bottom on the sun. It looks more like it is coming up over the wall more that way. Any input? Good night.
13 years ago
 
Logo Designer
Hi,
Hmmm... one looks like it's coming from behind the wall and the other one (for me anyway) it's coming further away from the horizon. Both work for me and to be honest not sure which I like better. Maybe the the horizon sun gives you a more wider perspective if you want to see at that way.
13 years ago
 
Client
Thanks,
You will notice that #135 to first place. We still have a few more days in the contest so please let us know if you have anymore ideas that you think might make this even better. However, as of now you have a strong lead. Thanks
13 years ago
 
Logo Designer
Great choice if I may say so my self :-)
One can tweek a logo for all eternity, but if I come up with something I will definitely show you.
Did your family and friends had any issues/suggestions with the current logo?
13 years ago
 
Client
We are still getting their feedback. We will let you know if we have any other ideas. Thanks
13 years ago
 
Client
Hi, just wondering if we could have #135 design against a white background as well? We would like to use that one for white stationary and the black background for business cards and website. Thanks!
13 years ago
 
Logo Designer
Hi,
As requested :-)
all these logos are the same as #135

#159 - For white background with gradients.
#160 - For white background and two solid colors on logo
#161 - For white background and one solid color on logo
#162 - For dark background and one solid color on logo

All these colors and combinations can be changed very easily.
13 years ago
 
Client
Vectoric,
WIll we be able to get all of these color combinations if we go with your logo?
13 years ago
 
Logo Designer
Hi :-)

"Upon Client request the Designer is required to provide the following logo variations: White Background, Colored Background, Black & White, and Solid Colors."

...so that is a yes :-)
13 years ago
 
Client
Great thanks. How long after the tournament ends does it take to get logos?
13 years ago
 
Logo Designer
I usually need an hour to prepare them and then they go threw the LT system, but it usually doesn't take to long.
13 years ago
 
Client
#161 and #159

Is it just my eyes or is the sun strecthing closer to the towers on the bottom of these?
13 years ago
 
Logo Designer
Hi :-)
It's the border around the sun that needs to be little bigger so that the actual sun is the same with all your color versions.
13 years ago
 
Logo Designer
Do you want me to change it a little?
13 years ago
 
Client
Yes please do. Thanks
13 years ago
 
Logo Designer
Hi,
Here is a new line up ( #163 and #164 are new)

#135 - Dark background with gradient.
#163 - White background with gradients.
#160 - White background and two solid colors on logo
#164 - White background and one solid color on logo
#162 - For dark background and one solid color on logo

PS. Maybe it's time for you to remove some of my designs that are not interested to you, they are starting to get many :-)
13 years ago
 
Client
okay thanks.
13 years ago
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