Fortis RealtyLogo Design Contest

Hi Enzyme -

I like your logos #5 and #6. Could you do a variation with a red background and adjust the watermark accordingly? We also want to see how the logo might look if we drop the word "Realty" and changed it to "Fortis Companies" or "Fortis Group". At the end of the day, we want to have a logo design that is flexible depending on which company name we want to use. Please do not delete the existing logos as we like them the way they are too. Good luck!

Thanks,
George

Hello George,

Thanks for your feedback and ranking.

Here's my updated entries as you request
#40#41#42#43#44

Thanks

Enzyme

Thanks, Enzyme. You may have misunderstood my original email. Our thinking was that we wanted a logo template where we could switch out the word "Realty" for "Group" in the future if we needed to (based on your original logos), and we wanted to see what effect that would also have on the Letterform Mark since it would now be FG and not FR. Could you also try to make the red a little brighter (fire engine red) and incorporate some black color into the red band scenario so that there is more of a pop. Let me know if you have any questions.

Thanks,
George

ooops sorry I don't get what you mean in previous comment :) I will submit update shortly

Thanks

Here's my update #47,#48,#49. Thanks

Hey Enzyme -

Thanks for following up. I have been reviewing your work with my family and friends and we think that it might be better if we create a more general name for my new company since it will be involved with real estate development, healthcare, and other industries. Fortis Realty is too limiting. Could you revise the logo so that it is just "Fortis" or "FORTIS". Make it strong and bold. I will be curious how the lettermark looks. We like your work! Thanks

I just uploaded new update as you request hope you like #50,#51. Thanks

Enzyme - I like # 49 (without the "realty") and #50. If we only go with Fortis, can you think of a way to make the F in the letterform mark symbol more pronounced and defined/unique (like Chanel or CK Calvin Klein) so that people will recognize it if we use it on a standalone basis without including the word "Fortis?" We are getting closer! Thanks for your efforts

another update #55

We are leaning towards making the company name just "Fortis". Can you further develop #50 and 55 and see what you come up with? I don't know if there is a way to make the "F" more unique or if more emphasis should be placed on "Fortis" vs. the lettermark. Try integrating some silver and/or grey color accents as well. Thanks!

Enzyme - could you submit some additional iterations of "Fortis" where you focus on just the name and also on the name and lettermark. The design should be innovative/contemporary (not traditional) and fresh, but classy and luxurious at the same time. Think Gucci meets Donald Trump. Maybe you want to try out a shadow box outline or underline the name just to try something different from what you have already submitted. Let me know if you have any ideas that you want to bounce off of me. We don't have much time left! Thanks

ok, here's another submission #110,#111,#112.

Enzyme - can you adjust #49 so that it is just "Fortis". Delete "Realty" and the "R" Thanks

update #124 withour R. Thanks

Hi, we are in the final process of selecting our winner. We love your logos above all, and need some edits for our decision.

Could we please see #111 without the mirrored shadow running through the middle?

Also, the name Fortis in Latin means "safe, secure, strong" - could we possibly see a modern version of a castle turrett as the square symbol, much like the "F" in front of the words in #110.

I realize these are significant edits at this point, but we would really appreciate the submissions.

Hi Enzyme-

The selection process was put on hold because we just had a new baby so I have been distracted. Could you please revise logo #110 and make the red line underneath a little heavier/bolder. Also, would it make sense to try and make a slight grey shadow line around the perimeter of the black letters... would this make it a little more interesting? We really like your work and you are currently in 1st place if we can work out final details. Please email me at george@fortiscompanies.com since I would also like to see what different shades of red you might be able to propose. Talk to you soon!
Thanks,
George

We don;t have much time since I need to make the final selection tomorrow so please get back to me ASAP! Thanks

Hello George,

I will upload the revision here since we are not allowed to contact email when the contest is not completed.
I will upload the revision shortly.

Thanks

enzyme

OK, thx. What is the difference between 146, 147, and 148? Is it only the font size? It's hard to tell when the logo is so small.

What if you took the "F" from 142, made the letter and the castle turret black, and added it to 146 in front of "Fortis" so that it was similar to 50?

#147 there is a shadow under FORTIS
#146#148 are the same it is only the font size difference.

Thanks

update #149,#150. Thanks

Thx, Enzyme. This is useful to see.

Enzyme - Almost there. Can you please take #146 and revise it similar to 143 where you have the red background and white letters and white underline. Our thinking is that we like 146 and would use that one in most cases, but when we need to do large billboard signage, it might be good to have a variation with red background to make more of an impact. You are our top pick right now. Thanks!

here it is #151,#152. Thanks

Enzyme - can you make the font and underline size in 151 the same size as 146. We like the proportions in 146 and we want both logos to be identical except for the color changes. I think we are there! Thanks

ok, here's the revised #153 same as #146
Thanks

Hi Enzyme - We like 146 a lot. If we end up selecting it can you email me 151 after the contest as well, which is the same logo just with different coloration?

Thanks,
George
George@fortiscompanies.com

sure no problem..thanks

Thanks, Enzyme. We will be in touch after the contest. Maybe there is other stuff that you can help us with too.

Thanks for that. you can have #151 since this are options of the same logo in white or with background. I'm just curios why this contest delay in getting this finished up!

Regards

enzyme

Sorry Enzyme. We just had our first baby so I have been distracted with family matters

Ok, Congrats to your first baby:)

Congratulations on the winning bid Enzyme. We really liked your work! Stay in touch as we may have other needs in the future and please email me 151 when you have a free moment.

Regards,
George

George@fortiscompanies.com