Formula CorpLogo Design Contest

Logo Design Contest
Contests / Formula Corp

Formula Corp has selected their winning logo design.

For $250 they received 89 designs from 16 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Making Clean Come True
What We Do
Formula Corp. makes chemicals for cleaning products to meet your customized product requirements (i.e. environmentally friendly products, industrial strength chemicals, etc. )
Industry
Manufacturing & Wholesale
Color Preferences
"Reflex Blue" is the current official company color. So blue and white or blue and black combos would work. Try to keep it simple.
Our Ideas & Additional Information
We want to use a beaker image as part of the logo.
This PPT is from the company with some ideas... we want it to look way more professional than these.

http://www.box.net/shared/static/vh5ai51v15.pptx

http://www.box.net/shared/static/aqlbe612sz.ppt
Themes
Simple
Modern
Refined

Entries

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Prefers others.
Prefers others.
Prefers others.

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Prefers others.
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Discussion

 
Client
All right! Here we go! Good luck everyone!

Both are fantastic starts! I really like the sparkle, good idea. I like #2's orientation better than #1. can we see the beaker tilted at an angle? Can we see one without the "rim" on top of the flask? I think it would look a little more modern.
14 years ago
 
Client
Also, please note that it is "Corp" not "Corporation"
14 years ago
 
Client
#1 & #2 are more in-line than #3 & #4. Formula Corp is the naming convention we like. I did like the beaker play with the letter U and think using it either there (upside down pouring) or as the A (at an angle) would be a good transition from our current logo. Playing off the U or the A shows some creativity which is true for our company.
14 years ago
 
Client
#8 We like the dark blue as the primary color in the name text Formula Corp. We like the different colored beaker outline (try gold perhaps) and interior aqua.
14 years ago
 
Client
#13 please note it's supposed to say "corp"
14 years ago
 
Client
#10 Beaker size, beaker fill color is right on! I love the underline and minor reflection. Could we see the beaker outline in pantone 123C and the formula corp text in black.
14 years ago
 
Client
Nice work! #18 can we see this logo with the same dark blue font color as in #10?
14 years ago
 
Client
it might be interesting to see #24 with "Corp" shifted underneath "Formula" - right aligned
14 years ago
 
Client
Also, can we see the sparkle rotated (but leave the beaker tilted) in #24, so that the glories shine straight along vertical and horizontal axes? (and with a similar font used in #19)
14 years ago
 
Client
Also, can we see the sparkle rotated (but leave the beaker tilted) in #24, so that the glories shine straight along vertical and horizontal axes? (and with a similar font used in #19)
14 years ago
 
Client
Congratulations everyone! Excellent work by all!! We will have one more meeting and select the final ranking.
Thank you everyone.
14 years ago
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