The correct spelling is FORKFUL #7 & 6 love the fork in the ""O" I think the word forkful needs to be a bit thicker. I like the simplicity of the eat it love it crave it #5 like the fork in the "U". I don't like the heart or the letters to be multi-colored (it will be difficult to duplicate on screen printed items) a bit cutesy for me #4 to cutesy doesn't remind me of food at all.
FYI a long lasting logo / brand is the logo with simplicity and focus on one thing, it will make it easy to recognize and boosting brand awareness, easy to apply in various media application example, the more higher company = more simple logo.
Here is some criteria for good logo designs, as said by the genius, John Langdon from http://johnlangdon.net/
* Appropriate - They must embody and convey a feeling that represents the nature of the industry at large. Logos for a ballet company, a bank, and a produce distributor should look dramatically different. * Distinctive - They must distinguish and separate the individual company from the competition. An appropriate look that does not draw attention to the unique qualities of the business it represents only serves to support the industry as a whole, and will most likely draw business toward the leader in the field. * Attracting/Attractive - In general, pleasing aesthetics serve any business well. However, the qualities that attract the target consumer may not always overlap with conventional standards of attractiveness, and so “attracting” may occasionally take precedence over "attractive." * Readable/Understandable - Obviously, if letters and words are involved, the consumer must be able to decipher them. But the same is true for pictorial, symbolic, and abstract images. The image must not only portray what the designer and client intended, but every effort must be made to not convey any unintended ideas as well. A word of caution: the more abstract a logo is, the more it is like a Rorschach test. And it's very hard to predict what every viewer will see. * Functional - A logo must perform with equal strength and effectiveness in each of the numerous places it will be used. It must work on the side of the company truck and the business card. It must retain its integrity in crowded environments of competing graphics and colorful distractions. It must work in one color printing and on low-definition TV and computer monitors. These extreme and varied demands usually call for simplicity in design.
Thank you. Great post. I do marketing so most of what was said I know and follow. The other things that were said I agree with and will follow! Part of the reason I like your logos so well are that they say what we are about with stream lines and still are a bit creative and portrait our concept.
Hi Lisa, on #265 I have an idea to make abstract hand with fork on each finger, I just go think outside the box, i think hand is Appropriate with your industry, I will be busy at town about 2 days to participate in modern art exhibition, any other request will be upload on 2 days again :) sorry for being so slow,