I really like this one. Could you make the symbol over the check mark a globe showing continents. I want to give the feeling of the global reach of the company.
Well, because Aloe Vera is mainly used in Forever activity I though that is the best to be the main part of the logo. Also the name itself "Make a Difference" is like "Make a Choice" which is related to the check mark, to your option, but I think will work too with a larger globe. Would you like to use the eagle from Forever logo in this one?
I've tried to integrate the mains elements you need in your logo like Denver mountains, the globe, Forever eagle logo and a road trough mountain related to rally event. Hope you like it.