Our Target Audience:
My target audience is really everyone. Financial services has increasingly become about who has the most money gets the best service. I want to help everyone. Yes I want the logo to be sleek and attract high net worth individuals. I want it to look classy and elegant for my target market of HENRYS (high earners not rich yet). At the same time I want to make sure I am opening myself up for everyone to use my services. I want teachers, and police officers, nurses, and military members, plumbers and contractors to all see that the same level of service that "rich" people would get will be had with my firm. Traditionally it was men who made financial decisions, but that is no longer the case so a logo attracting both men and women is important.