Foot Traffic Logo Design Contest

Featured

Foot Traffic has selected their winning logo design.

For $475 they received 206 designs from 17 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
seantrivers
United States

Slogan

Go by Foot!

What We Do

We fit and sell running & walking shoes with expert fitting advice and a complimentary gait analysis.

Industry

Retail

Top Three Things to Communicate

#1 - Expert fitting services
#2 - Fun Northwest vibe
#3 - Healthy

Our Target Audience:

Anyone that wants to GO BY FOOT! Primarily runners and walkers, but we have plenty of people that just want comfortable shoes. Probably 60% women between the ages of 25-60 (pretty typical retail there!).

Color Preferences

Gray. Black. But I like Green too. We are a bit primary right now with our current logo (red and black and kelly green). So I'd like something softer and more modern if we are going to do color.

Our Ideas and Additional Information:

MORE UPDATES Feb. 3rd: The more I look at it and think about it, the little Sasquatch guy I uploaded (holding the bathinsl park sign) is really close to the style we may want. If folks can create one like him maybe with a head band on or something, that could be awesome. We really like the skinny raven character and brand too that I uploaded so maybe some sort of hybrid between the two? Looking forward to seeing something with this feedback! I think we are getting close!

REVISED UPDATE: I just uploaded three logos for inspiration. In particular, another respected running store, skinny raven, has a logo that has a funky little raven character that is super popular. Does it look like a real raven? No. But it's clearly a funky little bird with shoes with skinny little legs.

ORIGINAL POST: Our current logo is a "bionic" runner guy (basically clip art runner silhouette that is multiplied to look like it's moving?). It's horrible. We've had it for 17 years. The name portion, "Foot Traffic" will stay the same, but we need to update our "mascot" or logo. We did a vote by our customers on what our mascot should be and gave them options like a fox or a sasquatch/bigfoot or other and by FAR, the bigfoot was the winner. Everyone loves Bigfoot and it kind of plays off our name. Seems a good fit here in Oregon. :)

Themes

Feminine
Simple
Gray
Luxury
Modern
Refined
Adventure

Style Inspiration

Applications

Mobile
Desktop
Print
Signs
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

seantrivers
United States
I like the two color FOOT TRAFFIC by the designer pink. Not a fan of the bigfoot character there though. I don't mind the foot images but they don't look like a bigfoot unless they get kind of hairy. Otherwise, they just look like a footprint. When it comes to the character, I would like to see some more character driven ones that are a bit cuter perhaps? The one I ranked 6th right now is ranked because I like the idea of playing with the bigfoot characterization. Not what I'm looking for, but it's definitely cute though.
3 years ago
I.D.ea Factory
United States
None of the Designers can see other designer's logos until after the 4 day blind phase is complete, so we're not able to see the specific designs mentioned for a few more days.
3 years ago
seantrivers
United States
MORE UPDATES Feb. 3rd: The more I look at it and think about it, the little Sasquatch guy I uploaded (holding the bathinsl park sign) is really close to the style we may want. If folks can create one like him maybe with a head band on or something, that could be awesome. We really like the skinny raven character and brand too that I uploaded so maybe some sort of hybrid between the two? Looking forward to seeing something with this feedback! I think we are getting close!

NOTE: I just uploaded three logos for inspiration. In particular, another respected running store, skinny raven, has a logo that has a funky little raven character that is super popular. Does it look like a real raven? No. But it's clearly a funky little bird with shoes with skinny little legs.
3 years ago
seantrivers
United States
Try making a Sasquatch look less like the traditional Sasquatch running/lumbering and more like the little cartoon character kind of jumping or something...like the skinny raven character. So...A cross between the skinny raven character and the National parks sasquatch I uploaded.
3 years ago
seantrivers
United States
I really like the national parks guy. Maybe just recreate that national parks guy a bit and modify so he’s kind of running with small little sneakers on and a headband. That would be a winner.
3 years ago