Our Target Audience:
Anyone that wants to GO BY FOOT! Primarily runners and walkers, but we have plenty of people that just want comfortable shoes. Probably 60% women between the ages of 25-60 (pretty typical retail there!).
Our Ideas and Additional Information:
MORE UPDATES Feb. 3rd: The more I look at it and think about it, the little Sasquatch guy I uploaded (holding the bathinsl park sign) is really close to the style we may want. If folks can create one like him maybe with a head band on or something, that could be awesome. We really like the skinny raven character and brand too that I uploaded so maybe some sort of hybrid between the two? Looking forward to seeing something with this feedback! I think we are getting close!
REVISED UPDATE: I just uploaded three logos for inspiration. In particular, another respected running store, skinny raven, has a logo that has a funky little raven character that is super popular. Does it look like a real raven? No. But it's clearly a funky little bird with shoes with skinny little legs.
ORIGINAL POST: Our current logo is a "bionic" runner guy (basically clip art runner silhouette that is multiplied to look like it's moving?). It's horrible. We've had it for 17 years. The name portion, "Foot Traffic" will stay the same, but we need to update our "mascot" or logo. We did a vote by our customers on what our mascot should be and gave them options like a fox or a sasquatch/bigfoot or other and by FAR, the bigfoot was the winner. Everyone loves Bigfoot and it kind of plays off our name. Seems a good fit here in Oregon. :)