Food Lab BrusselsLogo Design Contest

In my opinion the following two groups have the best positioning for the text:
a) #227, #229
b) #228, #230

The font is Art Future, bold for FOODLAB, medium for the sector.
All texts have almost the same kerning.

For my samples I've used a small word "CAFE" and a big word "BRUSSELS" to see how they work for all cases.

Yes I've opened the folder and I'll make the adjustments you mentioned.
I believe that to use different colors for each sector is the best idea.
I'll submit new drafts shortly.

I have used another typo "Futura" if you have any modern typo like this to propose, please feel free :-)

SO you need to adjust a bit everything but the idea is there.

- remove the circle in the center
- make the losange / diamond shape smaller
- keep the same circle around

Could you play with the text and the color? We are not sure about how to place the texte and how to make a variation of color with the title. If you have any idea's feel free to suggest

Can you access this folder? https://drive.google.com/drive/u/0/folders/1ch3eWeH1AqrvxB5dG7_mtvAsw5rbtKYv

Thank you, I am looking forward for your input.

I've played a bit on photoshop with the team (more interactive method to go head with a group) I will sent you know screenshots of what we want now

Hello Pink. Hope you're doing well. I will send you our last recommandation in the following minutes. This time we know what we want and it's a very little change from the #222

Here are #220, #221, #222, #223, #224, #225, #226.
Now you have a wide range of options in order to make a final decision.
Thank you,
Pink

Thank you for the feedback, I'll submit some revisions shortly.

Dear Pink,

This one (218) is our favorite. The font is nice as well. Some last comments:
1. Could make the icon a little bit smaller ? FoodLab seems so small next to it.
2. Could we try to put a circle around the hexagon? Or another shape.
3. Could you try to add something creative to make it more distinctive.
Some ideas: - The circle could be a incomplete circle - The circle could be imperfect / handwritten - Radius could be added to symbolise the way ideas can shine or symbolise the multiple activities of the Foodlab. But its just suggestions, you are the creative one :-)

Thanks a lot

Good morning,

I made some new versions, #216, #217, #218, #219.
Please take a look and let me know your thoughts.

Thank you,
Pink

Thank you! once again ;-)

1. could you try to have a more handy/smooth/modern touch with the icon. It looks a bit too much mechanical. Like you can do in your previous logo's displayed on your profile.

2. Maybe you could also play with the thickness or opacity of the diamond shape compared to the circle. (not sure about it, feel free top propose some tests)

3. Text: it looks a bit massive compared to the icon. see what you can do. Maybe placing the texte on the bottom., a bit smaller.. The letter spacing can be wilder as well.

So, here are two new groups of logos.
First: #188, #190, #191
Second: #191, #192, #193.

Personally I find this new font very nice, it's elegant, rounded and condensed.

You have to make a decision if the "FOOD LAB" is going to be written in black or negative. This decision will affect the color pallette of the backrounds, light or heavy colors.

Thanks!

Hello,
Okay, I'll submit some new versions according to your comments.
Thanks!

Thanks for you work. we really like it. But we would like to push it a bit further.

1. could you change the font and have something more round and elegant. Please have a look to this logo: https://www.behance.net/gallery/41297197/FOODLAB

2. Try stronger colours. More connected to food. same inspiration could be found on this page: https://www.behance.net/gallery/41297197/FOODLAB

yellow lemon
aubergine
red tomato

3. Brussels should appear a bit more secondary. maybe try BRUSSELS -> Brussels. Or with a lighter font. ..

thanks again!

The second group of versions with a new font which is pretty close with your reference, #175, #176, #177.
Thank you,
Pink

Here's the first round of the different versions, #172, #173, #174.
FYI the frame is dark grey, do you prefer it in black?
I'll search for another font type just to compare which one fits better...

Sure, I can make these modifications and the versions you requested as well.
Thank you!

Hi Pink ! thanks for this logo.

1. Could you change the font and have something more like this one: https://www.behance.net/gallery/41297197/FOODLAB

2. Could you make the black square shape a little bit more visible/thick (a little bit)

3. We like the color tone. Could you make two other versions with other background colors + Brussels with (1) CAFE and (2) Agency. Each activity will have its own identity (colors) so we would love to see that example with you.

Many thanks !

#164, #165 variations.
Since we're in top 5 phase I prefer to build on my submitted concepts rather than to introduce something completely new.
Thank you,
Pink

Let's try something more subtle, elegant, with inspiration like in this example: Feel free to propose new concepts : https://www.pinterest.com/pin/217158013258740708/

Like tiles in a kitchen (could be triangular). Be careful: FOOD LAB (in one or two words) in the main element. Brussels is secondary.

thank you very much for your work.

Here you go, #158, #159 new versions
What do you think?

Sure I'll try that.
Thanks

Hello Pink, thanks again for your work. On the logo you have provided Brussels is way too much important. It should be Food Lab or FOODLAB (in one word or two) and the Brussels / Café / Agency etc. is secondary. We would like you to try another idea, without the initials FL. We like the colorful graphical -squares - triangle shapes around the logo.

Could you try a new one with rectangle/triangle shapes and without FL

#156, #157 concept variations.
In #157 orange color can be changed and be different according to the sector, Food Lab Café / Food Lab Agency...

#100, #101 new concepts.

Thanks for the feedback, I'll see how i can develop it more.

Hello Pink,
Thank you , this is really creative and interesting.
The problem is that the we dont see "Food Lab" as much as "brussels"the emphasize is the word Brussels while it should be on the food lab.
We thought this might be an inspiration for you as well:
https://pin.it/ScZLmpx

#98, #99 concept versions.

#95, #97 concept with kitchen tiles that create initials "FL".

New concepts #93, #94

#75 variation with rounded corners and uppercase letters.

Please check my new versions #64, #65, and let me know your thoughts.
Thanks!

Hey!
I am happy you liked the concept :)
Shortly I'll upload some new drafts according to your comments.
Thanks!

Hey Pink! congratulation, we like the concept.

Could you move "Brussels" out of the square and put it aside. We will have various entities: Food Lab Brussels / Food Lab Café / Food Lab Agency ... SO we can play with colours and words and keeping the same distinctive square icon.

Maybe you could try another idea with a more creative touch. Check out this exemple where we can find squares, colours interactions, arrows to all directions... https://drive.google.com/drive/folders/1H8xuyrB9F6EjnVbFZjkNd2X4jB6m-hU4?usp=sharing

New concept #56, #57 in B/W and with color.

New concepts #54, #55.

Another concept, #46, that looks like a chemical compound.
At the centre there's a plate to portray the business area, that connects people.
The square frame symbolise the building.

Let me know if you like it.

Thanks!
Pink

Hello,
Here's my concept #45 that looks like a chemical element "FL", which of course doesn't exist!

If you notice I've placed on top right corner the number 119 and all the elements which are identified are 118.
So Food lab it's the new fresh "element" that was discovered in food market.

Thanks,
Pink