I wonder if you could try using our logo in the "O" of focus to see what it looks like. I like your concepts. It looks like we'd need to use the FOCUS logo without the tagline for the software, but could use the complete logo for tShirts and mugs.
We like entry #33, but it seems like the wrong color (doesn't seem to match our company blue, I can send correct Pantone later). Also like the idea that the word Focus in the tagline would have the color changes to bring hilight it.
...also in #33, don't like the underline and would rather have the tagline extended or just see how it looks to drop the underline...we're into "Harsh Minimization", so the line adds no value.