Our Ideas & Additional Information
Even though we have "healthcare" in our name, we actually specialize in senior housing which is not an institutional setting like hospitals or nursing homes. So our logo should not have a "clinical" look - no heart monitors, stethoscopes, etc.
We buy properties on behalf of our institutional investors (pension funds, insurance companies, college endowments, etc). They don't want a flashy look. They are looking for credibility with forward thinkers. We do not operate the properties we buy, but hire third party operators to run them.
A relatively clean look is preferred. Possibly combining the abbreviation "FHP" with our fullname. We want to keep our logo simple without a tag line. We would consider some sort of design element however related to "focus". Although nothing so obvious as a target, or telescope.