FocalZona Logo Design Contest

FocalZona has selected their winning logo design.

For $275 they received 79 designs from 13 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
COSA
United States

Slogan

Purposeful Planters

What We Do

We sell outdoor PVC flower planters and railings to restaurants, hotels and residences.

Industry

Home & Garden

Top Three Things to Communicate

#1 - Defined space (Focal - center or main point of attention Zona is italian for area)
#2 - Refined space (mid to upscale)
#3 - Planters

Our Target Audience:

Restaurant managers or owners who want to create a distinctive outdoor eating area. We will also target Hotel managers or owners, Outdoor design consultants, Residential home owners. We will reach our target via digital, tradeshows and wholesalers.

Color Preferences

We have not established a brand equity - the logo development will set the tone.

The planters are PVC made to look like brown, white or gray wood (See attached). They are filled with flowers of many colors. Some have water features - waters pouring over a vase. They can be combined with a trellis or railing to enclose an area.

Gray with accents of Green, Blue, Purple on white background

Our Ideas and Additional Information:

No ideas or concepts to share.

Themes

Complex
Colorful
Luxury
Refined
Secure

Style Inspiration

Applications

Mobile
Desktop
Print

Entries
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Discussion

Discussion

COSA
United States
During the blind phase - I have received logos that communicate the area (zona) that the planters create and I have received logos that bring in the floral component, but not have not seen a logo that marries these thoughts - perhaps that would make it more complicated and I need to focus, but I thought that I would share that.
3 years ago