FOCAL POINT MEDIALogo Design Contest

Logo Design Contest
Contests / FOCAL POINT MEDIA

FOCAL POINT MEDIA has selected their winning logo design.

For $475 they received 294 designs from 38 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
We sell digital marketing services to local businesses. These services include website design, search, display ads, social media management, etc.
Industry
Media
Color Preferences
I like the idea of using a bright color in the middle of dark color to symbolize a focal point. This can be the dot in the "i" or the middle of the "P". It can also be used in an image. For example, a bright object in the middle of gray objects. I am open to anything though. I've thought about yellow and navy. I also like blue.
Our Ideas & Additional Information
As I mentioned in the color section, I like the idea of symbolizing a focal point by putting a light object in the middle of dark objects. The focal point name actually came to mind while looking at a yellow umbrella in the middle of navy blue umbrellas. I do not think that an umbrella would make sense to our customers though so that probably won't fit in the logo.
Themes
Simple
Colorful
Modern
Refined
Adventure
Style Inspiration

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Discussion

 
Thanks for all of the logos up to this point. I am leaning away from logos with the umbrella. Thanks for reading my notes, but I do not know that the umbrella design will make sense to our customers.
4 years ago
 
I have decided not to use logos with dark backgrounds as well as logos with large amounts of both light and dark lettering. I am afraid the light lettering will be lost amongst the dark lettering. Thanks!
4 years ago
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