We think that this concept has a lot of potential. We really like the sense of playfulness and adventure that it conveys. The timeless low-tech creative aspirational fun of a paper airplane is appealing.
We'd like to see the angle of the airplane image rotated so that the nose of the plane is pointing toward "4 or 5 o'clock" - a little more downward and to the right directionally and coming out of the picture toward the viewer rather than away from the viewer.
While the paper airplane is working for us, we don't get as much of a sense of fun, playfulness and adventure from the pig itself. We'd like to see the pig more fun, more playful, more animated. Think of the emotions you feel when riding a roller coaster - where there's a sense of anticipation, then feeling a little out of control, but you like it - you're kinda scared, but then you feel a sense of adventure, then a sense of exhiliaration, and ultimately - you really like it! That's what we imagine it would be like for our Flying Pig if he were hanging onto a paper airplane for the ride of his life!