We like the concept of the pig riding on a rocket - that shows a strong sense of playfulness, fun and adventure. We could totally see this on packaging and becoming a 3 dimensional object at trade shows and as a part of retail displays.
We appreciate the symbolism of the pig being somewhat small, frail and a little helpless - like he's been snatched and spirited away and is embarking on a vicarious experience via this renegade rocket. But we feel like the pig looks a little bit too fragile. We really would love to see him a little bolder, stronger, passionate and aspirational about this trip he's embarking upon. Make him a little more determined. It's ok if he seems a little scared, but we want to see him ultimately liking the wild ride.
We were also wondering how it would look if the pig/rocket image were situated so that the company name was coming out of the back of the rocket with the flames or was situated near the back of the rocket somehow - so that the rocket is being launched by the company name per se. Hope that makes sense.
We really like that you incorporated our tagline into the design.
Some follow-up feedback: We really love how you repositioned the arms going from #9 to #47. The new logo (#47) had outstanding body language. The arms remind me of the scene in Titanic at the front of the boat. The pig looks like he is embracing the adventure! Again, great job!
Thank you so much for all your feedback. It is unbelievably helpful! ...I incorporated a fun, but easily readable font and also gave him a 'bucking bronco' hat...What a ride!