Florida West Coast Credit Union Logo Design Contest

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Florida West Coast Credit Union has selected their winning logo design.

For $475 they received 173 designs from 36 different designers from around the world.
Contest
Logo Design Brief
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RobOrgExcellence
United States

Slogan

Live Better, Dream Bigger

What We Do

Florida West Coast Credit Union is a 5-branch, 10,000 member credit union that serves employees, former employees, and employees' family members representing County government agencies across Hillsborough County and Pasco County, Florida (e.g. County, Tax Collector, the Sheriff's office). Learn more at https://www.fwccu.com/. Also, if you don't know, a credit union is like a bank except it typically caters to a particular set of people and its members are all partial owners.

The credit union's motto is "Live Better and Dream Bigger" and comes from its purpose statement: "The Florida West Coast Credit Union exists to help our members live better and dream bigger at every stage of their lives. We achieve this through meaningful, personalized, trusted relationships and an unyielding devotion to our members’ financial well-being." Reflecting this statement in the logo would be great.

Redesigning the logo is part of a rebranding exercise - to freshen the brand and appeal to younger people especially. The prior logo is decades old, outdated, and shows the entire Florida west coast when FWCCU serves the area around Tampa only. Note that the logo needs to complement the recently revamped website - in terms of colors, look and feel.

The new logo will be used everywhere: signage, correspondence, on the new website, on clothes.

Industry

Financial

Color Preferences

See attached sample from an existing graphic artist: yellows, blues, maybe orange. Also see existing website.

Our Ideas and Additional Information:

See attached. We like the font, colors, design simplicity and overall balance. But the human figures within the sun are commonplace and overused, and as a result, we think the design is not innovative enough. By the way, the use of a wave and sun is optional - in fact, the largest credit union in Florida is Suncoast credit union, so using a sun is not optimal unless it is extremely unique. Aside from the logo reflecting the mission statement, another aspect of the credit union is the family approach, high-touch service everyone receives, and importance of giving back to the community.

Themes

Simple
Colorful
Modern
Refined

Style Inspiration

Entries
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Discussion

Discussion

RobOrgExcellence
United States
Hi designers - thank you for your designs so far. Some feedback: 1) please don't use the state of Florida as we want a totally new logo (see fwccu.com for the current one); 2) if you show human figures, please make them generic v. a family with kids - we want to appeal to everyone, e.g. single young people; 3) please avoid palm trees ... too cliche for Florida, and 4) please if you didn't read it, read the mission statement in the contest background info - that is key.
1 month ago
RobOrgExcellence
United States
Also please keep in mind that Suncoast Credit Union - one of the largest in Florida - uses a sun, so subtly incorporating a sun is ok but making it the centerpiece will be too similar to Sun Coast.
1 month ago