Flight Wine and FoodLogo Design Contest

Logo Design Contest
Contests / Flight Wine and Food

Flight Wine and Food has selected their winning logo design.

For $350 they received 116 designs from 34 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
Flight is a wine bar, wine tasting room, where you can get wines by the glass, purchase bottles of small production wines, samples cheeses and meats, or order small plates of food to enjoy.
Industry
Restaurant
Color Preferences
Any

Entries

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Discussion

 
Logo Designer
Hello! Here are some hints for getting the most out of your contest as it progresses:

~~ Rank designs daily -- this will encourage participation.
~~ Rank and re-rank a variety of designs to get a variety of new entries.
~~ Ranking gets your contest noticed! Unless your contest is Private, 1st place entries are posted to the portfolio page: https://logotournament.com/portfolio
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you will see.
~~ Designers are not offended by "Not Interested".
~~ Over-use of "Not Interested" discourages participation.
~~ Ranking is a non-monetary means of showing appreciation for the Designers' hard work.
~~ Designers earn points for ranked designs. We like to earn points.

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914

You can also look in: https://logotournament.com/forum/contest_holder_discussion

Thank you.
14 years ago
 
Client
Would anyone be interested in creating a logo that does not use images of wings, but creates a classy font with the word "Flight" as the centerpiece?
14 years ago
 
Logo Designer
Can you tell us why you chose the name "Flight"?
14 years ago
 
Client
We chose the name "Flight" for a few reasons. The idea of a "flight of wine" has more of a community feeling than just a "glass of wine". You are interacting with a flight, evaluating, usually with other people. The fact that there are multiple connotations to the word flight is secondary, although the name indicates something light and airy. Basically, running the name by people got a positive response.

I think that the use of wings in the logo is a bit too obvious. Maybe some other way to indicate flying, or maybe a very stylized wing effect could work.

I really like where these are going.
14 years ago
 
Logo Designer
....
13 years ago
 
Client
We have focused our direction a bit more. I would like to see submissions that just use typography for the name "Flight". I'd rather avoid graphic elements such as wings, airplanes, etc. Just let the name speak for itself. There could be a whimsical element to the name, it doesn't need to be literal. If you have a great idea for a graphic element that I should see, please submit it. Otherwise, I would like just to see the word "Flight" as the main element (along with the subtitle "wine and food")

One problem with the work flight is that, with certain font styles, the "gh" letters are more prominent than in others. I don't want the name to look like "Flig-hit". I'm not sure how to do this, and it might only be when I look at the name dozens of times.

There are reasons why we like the name Flight, but instead of trying to communicate any specific connotation, I'd rather that the type style just stands on its own, and doesn't try to communicate flying, or a line-up of wine glasses, etc. Just something upbeat, but a bit classy as well.
13 years ago
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