Flexicruiser Logo Design Contest

Flexicruiser has selected their winning logo design.

For $475 they received 200 designs from 28 different designers from around the world.
Contest
Logo Design Brief Edit  Hide

Slogan

Mobility without limits

What We Do

Flexicruiser sells mobility scooters for elder and disabled people that needs support in transportation form and to different activities.

Industry

Automotive

Top Three Things to Communicate

#1 - Quality
#2 - Safety
#3 - Simplicity

Our Target Audience:

Old and disabled persons with limited possibility to walk and move around. The person buying the product is either the old or disabled person or their children buying it for them. Lives in a city or suburban area. The user is probably around 65-85 years old, their kids are 40-60 years that might by the mobility scooters for them. Both male and female. The user is active in their mind but might have problems living it out. Need the help of transportation between activities such as Bridge, Shopping, golf, cafe visits etc.

Color Preferences

Silver, Black, Grey

Our Ideas and Additional Information:

The logo shall be placed on vehicles, shall show class, but stability and robustness. Shall reflect quality and durability. Think Maserati, in style an simplicity.

We shall provide quality of life through Community, live your mental age through activities, adventure and new activities.

Themes

Simple
Luxury
Refined
Adventure

Style Inspiration

Applications

Mobile
Desktop
Print
Signs

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