Definitely want to have imagery built into the logo that looks like Jeannie Cuervo the owner of this business. You can get inspiration by visiting her Instagram page @fitbyjeannie (
https://www.instagram.com/fitbyjeannie/)
She is fit, feminine and beautiful. The imagery should reflect those 3 qualities. Spend some time on her IG. The winning design will be the one that truly captures her look in the imagery. Notice her hair, face and body style. Those things are important.
If you use a body, it should be feminine and sexy and fit. The body and positioning of the example we uploaded (fit bodies by danae) is a perfect example. Fit, sexy and feminine.
Keep it clean, fresh and modern. Not a classic design - but a more web 2.0 design.
Also the emphasis should be on “Jeannie” and less on “Fit By”