FirespringLogo Design Contest

Logo Design Contest
Contests / Firespring

Firespring has selected their winning logo design.

For $333 they received 64 designs from 18 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
Firespring provides websites, marketing, IT services and payment processing for nonprofits and small businesses.
Industry
Non-Profit
Color Preferences
This mark won’t be used as a company logo, but rather a badge meant to symbolize our commitment to giving back within the nonprofit community as a Certified Benefit Corporation (B Corp). It could easily live as a one-color mark but that’s not a mandatory. The most important thing is that it has a visual relationship with the Firespring.org logo, whose Pantone colors are Black, 375 (green) and 3145 (blue). The logo font is FF Meta bold, with Montserrat as our headline font and FF Meta Serif as our text font.
Our Ideas & Additional Information
Our “give back” concept revolves around “the power of 3.” We give away 3% of our technology (websites, IT services, payment processing, etc.), 3% of our people (eight hours per month per employee to volunteer for a nonprofit of their choosing) and 3% of our revenue (donated to a Foundation specifically conceived to provide digital technology grants to nonprofit organizations). We do not wish to incorporate words with the visual representation of the three 3s (or 3 “cubed”), but icons representing each component may be used if desired. This badge will coexist with the Firespring.org logo and the Certified B Corporation badge.
Themes
Simple
Necessity
Modern
Refined
Secure

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Discussion

 
Client
My apologies if the brief wasn't clear. The goal of this contest is not to create a new icon for the Firespring logo or to replace it entirely. We have no plans to change our logo. We're looking for a separate badge that represents our socially conscious approach of donating 3% of our people's time, 3% of our technology and 3% of our revenue to nonprofit causes locally and nationally. The badge will be fairly simple and clean, and may involve the number 3 appearing three times, or perhaps as "3 cubed." The words "people," "technology" and "revenue" should not appear but may be represented by icons.

This badge will live in the same layout space as our logo, so a visual relationship with our existing mark is important as this new badge will be part of our brand. The B Corp logo attached to the brief may also live alongside the badge. Essentially, the "3 cubed" badge represents how our company achieved B Corp status.


More about Certified Benefit Corporations:

B Corp is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk.

B Corps are certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.

Today, there is a growing community of more than 1,000 Certified B Corps from 33 countries and over 60 industries working together toward 1 unifying goal: to redefine success in business.

http://www.bcorporation.net
11 years ago
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