I like the colors and concept of this. Honestly, I'm not sure yet if the people making a flame excites me or weirds me out a little. I wonder if taking those shapes, without the "heads" and bringing them a little more intertwined to make one large flame would be good. I'm ranking this because I think there is potential there. I know that I would want to have a forth distinct color piece in the flames...a teal perhaps and the blue could be more navy. I also would like to see what this looks like with lower case letters.
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Thanks. Good work.