FireDimonds is a brand that represents the most finely cut & brilliant diamonds in world
Industry
Manufacturing & Wholesale
Top Three Things to Communicate
#1 - that fire diamonds if a diamond brand
#2 - that the "Fire" in fire diamonds represents ultimate brilliance
#3 - Brand of the most finely cut & brilliant diamonds in world
Our Target Audience:
Diamond Retail Customers
All ages
Men or Women
US & Asia
If I can weigh in on the conversation, this isn't about the "diamond", this is about its brilliance and precision cut. Check out the "Hearts on Fire" for starters. You need to study the gem and jewelry industry on this one.
The fact that the client is using an AGS certificate versus any other is a key element as well. The American Gemological Society (AGS) is the only one that grades the "cut" with any kind of authority.
You should all take notice of the USES of this logo... Web, Print, Billboards & Signs, Television
I've removed the Logo Court cases after some discussion with the CH.
The name is fire diamonds, I'm sorry but the first thing that comes to mind is a diamond with a flame. The only similarity other than that was maybe the font (Trajan?) but public fonts can't be claimed as unique.