The letters look very rigid. I'm not sure I understand the orange down arrow in the home with a check mark or the house fading off into the distance either. It has something attractive, but I can't put my finger on it. Please continue working on this! Thanks.
Friends have commented that they like the color scheme used but, the box with the check mark disrupts the word "HOUSE." Everyone really likes where you were going with this concept. We look forward to seeing revisions. Thanks!
Ok - If you're still working on this, I have a suggestion on how to use #4. Since it kind of breaks up the word "HOUSE," with a focus on "USE," can you subtly accent "US"? Subconsciously, it will be like they're reading FinHOUSE, USE US. Thanks a lot!