Financial Modeling Academy (FMA)Logo Design Contest
Logo Design Contest
Contests / Financial Modeling Academy (FMA)
Financial Modeling Academy (FMA) has selected their winning logo design.
For $275 they received 622 designs
from 103 different designers from around the world.
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Logo Design Brief
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Client
What We Do
The Financial Modeling Academy (FMA) is a cohort-based program that prepares participants to become world-class financial modelers. It offers them top-tier financial modeling training and prepares them to earn the Advanced Financial Modeler (AFM) accreditation from the Financial Modeling Institute (FMI), Canada. Participants are expected to complete the training and write the Advanced Financial Modeler (AFM) accreditation exam
Objectives:
• Visually establish FMA as a prestigious, certification-driven academy for students and professionals.
• Be distinct but complementary to the dbrownconsulting brand.
• Be versatile for use across digital platforms, certificates, virtual classrooms, merchandise, and printed assets.
• It should communicate:
o Precision, structure, rigor, analytical excellence, and global relevance.
o Accessibility – Open, professional, and welcoming to learners across diverse levels and regions.
o Global Relevance – Design language should resonate across different geographical regions i.e Africa, Europe, North America, Asia, Ocenia
o Excellence and Confidence – Strong, credible, structured similar to any top global certification programs.
Target Audience:
• Primary Brand: dbrownconsulting
• Academic Affiliate: Financial Modeling Institute (FMI)
• Users:
o Students, professionals, individuals in accounting, finance, investment banking, financial analysis, corporate finance etc that want to upskill, build competence, develop hands -on experience and aim for career advancement.
o Individuals and professionals who desire to learn a structured way to build any type of model
o Individuals who desire to improve their earning capacity by earning an in-demand skill
o Employers
Design
• Combination mark (Icon + Logotype). The icon should stand alone elegantly (for certificates, badges), while the full version carries the academy name.
• Font Style: Clean and modern to reflect professionalism and clarity
• Color Palette: Harmonize with dbrownconsulting’s brand to connote credibility and finance
• It should be legible regardless of the size.
• It must scale well and retain clarity in both monochrome and full-color formats.
Use Cases: The logo must function across:
• Digital (website, social media, dashboards, video intros, profile thumbnails, webinar graphics)
• Print (certificates, folders, Slide decks and learning materials
• Merchandise (notebooks, lanyards, shirts, mugs, notepads,etc)
• Certification badges, digital certificates, Badges (credential icons, LinkedIn certifications)
• Web banners and course pages
Objectives:
• Visually establish FMA as a prestigious, certification-driven academy for students and professionals.
• Be distinct but complementary to the dbrownconsulting brand.
• Be versatile for use across digital platforms, certificates, virtual classrooms, merchandise, and printed assets.
• It should communicate:
o Precision, structure, rigor, analytical excellence, and global relevance.
o Accessibility – Open, professional, and welcoming to learners across diverse levels and regions.
o Global Relevance – Design language should resonate across different geographical regions i.e Africa, Europe, North America, Asia, Ocenia
o Excellence and Confidence – Strong, credible, structured similar to any top global certification programs.
Target Audience:
• Primary Brand: dbrownconsulting
• Academic Affiliate: Financial Modeling Institute (FMI)
• Users:
o Students, professionals, individuals in accounting, finance, investment banking, financial analysis, corporate finance etc that want to upskill, build competence, develop hands -on experience and aim for career advancement.
o Individuals and professionals who desire to learn a structured way to build any type of model
o Individuals who desire to improve their earning capacity by earning an in-demand skill
o Employers
Design
• Combination mark (Icon + Logotype). The icon should stand alone elegantly (for certificates, badges), while the full version carries the academy name.
• Font Style: Clean and modern to reflect professionalism and clarity
• Color Palette: Harmonize with dbrownconsulting’s brand to connote credibility and finance
• It should be legible regardless of the size.
• It must scale well and retain clarity in both monochrome and full-color formats.
Use Cases: The logo must function across:
• Digital (website, social media, dashboards, video intros, profile thumbnails, webinar graphics)
• Print (certificates, folders, Slide decks and learning materials
• Merchandise (notebooks, lanyards, shirts, mugs, notepads,etc)
• Certification badges, digital certificates, Badges (credential icons, LinkedIn certifications)
• Web banners and course pages
Industry
Color Preferences
• The colors must be associated with knowledge, trustworthiness, growth, success, finance, support, and community.
• Consider a variation of blue, #00407a or close. Not necessarily the same color code.
• Consider a variation of blue, #00407a or close. Not necessarily the same color code.
Our Ideas & Additional Information
Simple and clean, professionalism, timeless and elegant, minimalistic. E.g Corporate Finance Institute (CFI), think one color