Hi, here are my initial entries for your consideration. I have created a mark that is a negative space 8 enveloped by an S shape. I'm happy to revise with your feedback. Many thanks!
Hi Lindsey, nice to see you again. I did not quite crack the logo last time but thought I would try again as a lot of great work last round. Can you please do one round of revision for me so I can rank. Can you please take entry 15 and close the "8" outline so its a single outline with no break. Please use Helvetica font for "securities". I like the simple organge dots as they work well with the "8" but can you change the outperform back to a gray tone. Thanks very much!
Hi, I was wondering if you were the same contest holder from the contest a few weeks ago, and now I know! Believe it or not, we've actually seen contests with the same or similar names before. In either event, I had to give my design another shot.
I'm happy to make the revisions you requested and will do so soon.
And yet another idea - I remembered in your last contest you wanted to make sure the logo had some reference to the web. This version shows the RSS symbol cut from the 8.
Sorry, one more thing. Can you please also slightly reduce the font size of the "securities" so it carries less weight in the logo. Perhaps just a point or two. Thanks!
I have a revision ready, but the site is having technical troubles. Designers aren't able to upload entries at this time, and it's not going to be fixed for probably at least 4-6 hours. I may or may not be able to submit today. Sorry.
Hi Lindsey, I have circulated the logo internally and positive response. People see it as approachable and clean. The one point that was raised is a few see the 8 too retro. I am not sure I agree but from your perspective do you have any more ideas around the treatment of the 8 to slightly modernize but not lose the simplicity of the current design. We do like solid 8 compared to previous versions with breaks or converging arrows. The business is launching first in Greater China and will be incorporating a great deal of Web 2.0 elements (which is new). I feel like we are 90% there but perhaps need an extra push on the 8. The only other minor edit is a smidgen of extra space between the securities and outperform. If you have time would be great to see what you can do. As always, thanks very much.
Here are some revisions based on your feedback, and I will have more time tomorrow before the contest closes to add more. If you have any direction to give between now and then on these new entries, I appreciate it. I'm not sure if I'm capturing web 2.0 the way you imagine or not. Many thanks!
Hi Lindsey. I am going to rank #53 in 1st place. Before you send final file to me can you please create a little more space in between the securities and outperform. If possible, please send me your email so I can show you exact dimensions before you send me final file. Thanks!