FilthyLucre Logo Design Contest

FilthyLucre has selected their winning logo design.

For $350 they received 121 designs from 30 different designers from around the world.
Contest
Logo Design Brief
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edshull
United States

What We Do

A blog, targeted to affluent readers, that talks about business, money, travel and lifestyles news.

Industry

Entertainment

Top Three Things to Communicate

#1 - That we are a blog, not a company
#2 - The blog is about money, business and the affluent lifestyle
#3 - That we are not old like Forbes, we're new and exciting.

Our Target Audience:

Our target audience will more likely be male, high income - wealthy, educated and travels. We are targeted to people who make a lot of money, travel, and enjoy business.

Color Preferences

Green

Our Ideas and Additional Information:

Our site is FilthyLucre.com, the design is pretty close to finished.
The term Filthy Lucre is an old term that sometimes means "dirty money".
How I'm not crazy about their logo, our audience is very much the people who read Robb Report.

Themes

Refined
Masculine
Luxury
Expensive
Elegant

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
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Contest Entries

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Discussion

Discussion

edshull
United States
Please don't include the word "entertainment" into the logo. It's not really an entertainment site or company.
13 years ago
edshull
United States
There should be no strippers in my logo (#20 & #21)
13 years ago
edshull
United States
There is not Irish affiliation with the site, so please don't use a clover.
13 years ago
edshull
United States
Thanks for all the submissions, but I don't see a clear winner yet. Hopefully we'll see more designs come in. I know it's a hard logo to do, but think financial magazine, but newer and online.
13 years ago
edshull
United States
I'm really confused as to why people keep uploading clovers to this project. The site has nothing to do with clovers.
13 years ago