What We Do
A blog for the affluent living lifestyle. FilthyLure.com features articles on finance, business news, exotic cars, yachts, travel, and other items of interest to the wealthy.
Top Three Things to Communicate
#1 - Affluent
#2 - Edgy
#3 - Fun
Our Target Audience:
The target audience are the same people who read Forbes, Esquire, GQ, Vanity Fare, Robb Report, Wall Street Journal, etc...
The demographic is likely 65% male between the mid 20's to late 40's, either high income or desire to be.
The site is primarily for people who enjoy reading about finance and the luxury lifestyle.
Open on colors.
Our Ideas and Additional Information:
Similar logos for inspiration would be Esquire, RobbReport, Forbes, Wall Street Journal. You can check out the FilthyLucre.com website for an example of what we're using now, and the website it goes on.
We want something that's easy identify; something that can go on the header of the website, business cards, videos we want to go viral, a social media icon, etc...
The term Filthy Lucre means "dirty money". It's often used by lawyers or hedge fund managers to refer to their excessive wealth.