Fill Michigan's Fridge Logo Design Contest

Fill Michigan's Fridge has selected their winning logo design.

For $250 they received 71 designs from 19 different designers from around the world.
Contest
Logo Design Brief
Hide
mary kay
United States

Slogan

Online Food Drive

What We Do

A virtual food drive to raise funds for Michigan's network of food banks.

Industry

Non-Profit

Top Three Things to Communicate

#1 - Michigan
#2 - Giving
#3 - Food

Our Target Audience:

Michigan citizens who want to help other Michigan citizens in need during this particularly difficult time in the economy.

Color Preferences

I would like to see bright, lively colors...reds, blues, yellows, greens, etc...

Our Ideas and Additional Information:

The logo will be used as part of our annual Michigan Harvest Gathering Campaign. Please visit www.feedmichigan.org to see that logo. I would like the new logo to complement the colors of that logo as they will sometimes be used together.

If you choose to use the map of Michigan as one of the graphice elements (and I'd like to see that) the Upper Peninsula must be included.

The types of food we will be asking people to virtually fill the fridge with are: dairy, grains, meat, fruits, vegetables. Any fruits/vegetables used in the logo need to be ones that are typically grown in Michigan.

Themes

Colorful
Bright
Necessity
Economical
Playful
Commonplace

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs

Entries
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Contest Entries

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Discussion

Discussion

mary kay
United States
Hi LDs-
Thanks for your entries so far. I'd like to see a concept that incorporates Michigan, food and a refrigerator.
Mary Kay
12 years ago
mary kay
United States
Hi LDs-
Sorry that I've been missing in action to give feedback...had a family situation to deal with. I've done a ranking. Here is a link to a similar online food drive: http://help.feedingamerica.org/site/PageServer?pagename=FAF2008 to give you an idea of how another logo incorporates all the elements. Let me know if seeing this helps in direction.
Mary Kay
12 years ago
mary kay
United States
Hi LDs-
I've extended the contest for 2 days because I just wasn't seeing a logo that was close to what I'm looking for. Right before I logged in to extend, the logo currently ranked #1 came in. This style and feel and the graphic elements are the type I'm looking for. Now I'd like to see other concepts too. This image will be used in different media, but the main one is on billboards and posters, so the colors need to be bold and the graphic style simple enough (yet enough detail) so that someone can see and read it at-a-glance. I look forward to seeing more.
Thanks,
Mary Kay
12 years ago