Our Target Audience:
Age: 20's - 50's health conscious individuals. Sex: both - slightly skewed towards women. All income brackets included. Occupation: no specification. Lifestyle: out-going, adventurous. Opinions, values: enjoy high quality food with Mediterranean flavors. Favanti has been tested against most hummus dip brands and voted much tastier. It's also high on nutrients.
We like the following colors, however, not needing to use all or even multiple ones. These simply represent some of the concepts Fava stands for. We don't want it to look like crayon colors or "cartoony".
Red - earthy red, fiery lava red - Passion, alive Green - earthy hunter green - fertility, health Orange (possibly) - energy, creativity, uniqueness Grey (possibly) - metallic - sophisticated. Brown (possibly) - wholesomeness and earthiness.