fat city real estate groupLogo Design Contest

The F and C (flipped) together create a key out of the white space. Powerful and memorable as a stand-alone. Will work well in any color.

(This comment references Entry #179)

Created to emulate true designer qualities of simplicity and strength.

(This comment references Entry #182)

A combo of rich gray and black on crisp white. Would look great on 100% cotton, watermarked letterhead.

(This comment references Entry #184)

As you can see...the same simple icon looks completely different depending on how you treat it! Very versatile.

Any input is welcome and appreciated. I am happy to make revisions and try different options.

All the best,
Kim

A more subtle version of the "hidden key" concept....with the middle hole of the key removed. A slightly light font treatment. The key is a bit less literal...but you can still see it if you look. Sort of like the arrow hidden in the FedEx logo. :)

(This comment references Entry #186)