FarmFresh CollectiveLogo Design Contest

Thank you : )

That is correct; stand-alone graphic image without text.

And HAPPY BIRTHDAY! ENJOY IT!

Hello FFC,

Glad you will use this logo. You mean you want the logo separeted from the text right? Its fine that for sure do not worry.

I´m sorry if today i can delay replying, it´s my birthday ha ha.

Thank you.

Kindly Regards,
João

Wonderful!

When we select this one, can we also get a copy with just the persona graphic for app badge?

Hello again FFC,

I appreciate the great updates.

Yes sure we can. Submited already.

Please check and let me know if it´s all okay.

I think this last one if more balance in terms of text and logo together: #314

If you need anything else just let me know.

Thank you.

Kindly regards,
João

Hello JJBQ, we’re going to select this design, but before we do and are locked in with this specific design we wanted to see an edit: can you make the text slightly larger (half the height of the graphic)?

Disregard comment above; look at comments on other logos

We love this, but can three leafed C be a solid green and keep the people and text gradient like they are? Do a copy with this text and can you do a copy with Pink’s text with the infinity?

Can you use her text? We love the infinity symbol in ranked logo #2

Hello FFC,

I really appreciate your feedback.

Glad it's all settled. Yes Pink had send me her logo and i will work with you now.

Please check revisions and let me know if it´s all okay.

If you need anything else just let me know.

Thank you.

Kindly Regards,
João

Hello, Pink agreed and stated she’d message you about the agreement. We’d like you to take her design (ranked second) and replace the single leaf “C” presently there with your leaf “C”. Can you do a copy with her colors and a copy with your colors in of this logo?

You´re welcome : )

I will ask, thank you.

Great : )

That´s why i´ve explaine it, this way it will work the same way on web and priting.

Thank you.

Kindly Regards,
João

Hello FFC,

Yes... even this is a little more them that, i guess its my experience on this website, and i really don´t want to mess the relationship with that designer. From designers prespective if i do that i will copy her.

But i was thinking something. I really don´t mind to split the prize and work with Mima to combo our concepts so you can be happy. Can u please ask her if she wants to split and explain the situation? That you want me to use her triangles, male & female front human physics for the people?

Let me know if this is a good idea.

Thank you.

Kindly Regards,
João

For the consumer and processor sillouhettes, I like how the farmers look on this website midway down the page in a blue circle titled "We Know Agriculture Businesses" (https://www.nationalfunding.com/industries/loans/agriculture-business/). I would like one male and one female. The processor should be female and consumer male so that it doesn't seem stereotypical for a woman to be a "shopper".

And per LogoTournament's policies, adding the pyramid top since it's a common feature of the bag is not in violation of the policies:

"Concepts that are considered obvious and commonly used will also be fair game. Some examples of this include a dog & cat for a pet hospital, shopping bag for an e-commerce company, a tooth for a dentist, initials for a lawyer, etc."

:-)

And per LogoTournament's policies, adding the pyramid top since it's a common feature of the bag is not in violation of the policies:

"Concepts that are considered obvious and commonly used will also be fair game. Some examples of this include a dog & cat for a pet hospital, shopping bag for an e-commerce company, a tooth for a dentist, initials for a lawyer, etc."

Maybe change their hair and have them two look forward; do not change the farmer on this one.

No, that makes sense with the printed material. Thank you! We need it to translate both electronically and on paper.

Again like the farmer, but not the round circular heads of the processor/producer

And the wavy top of the grocery bag.

I like the farmer's face, but not the consumer nor processor.

And the bag needs 7 wavy peaks on the top.

Hello FFC,

I appreciate the feedback.

Please check a few variations so you can compare and let me know your thoughts.

I just didn´t bumped the saturation because if i do it, it will not work for print. When we saturate a design like this it will work only on screen, or lets say for website, videos, social media, but it will not work the same way in print like business cards, and all the printing material. But if you wish i can do it. Let me know.

Thank you.

Kindly Regards,
João

Can you put 7 small little wavy peaks then instead of triangles to make it more obvious what it is; the little notch doesn't really give the "bag" impression at first glance.

Also, is there another style of persona that doesn't look like a Microsoft Teams logo?

And can you bump up the saturation by 18%?

Hello again FFC,

I appreciate the feedback.

I just can´t use that style because designer 1st place use that, and she can protect it. Thats why i can´t submit, and i must respect that she come first with that design i hope you understaind.

Actually when i write on google "american grocery bag" they are more like the one i submited i guess, they have that little "fold" in the middle, please check:
https://www.google.com/search?q=american+grocery+bag&client=firefox-b-d&sxsrf=ALeKk028uPVdB94CV393sutrZWLAgmJ9Ug:1590681737555&source=lnms&tbm=isch&sa=X&ved=2ahUKEwjlq6uf99bpAhXnA2MBHZeYCEoQ_AUoAXoECAwQAw&biw=1376&bih=692

Thank you.

Kindly regards,
João

This is much better, but we'd like the top to look like this: http://www.myiconfinder.com/icon/groceries-food-shopping-bag-market/19437

I think i got it. Please check my last submission and let me know if its that the direction #300 .

If you need anything more just let me know.

Thank you.

Kindly Regards,
João

These look too much like a chip bag; can you keep it square but add the little triangular top cut mark? I want it to look like a traditional, American paper grocery bag.

You´re welcome : )

Its designer responsibility to explain always, its normal happening with new clients, so its all fine.

Please check revisions for your appreciation and let me know if it´s all okay.

Anything else you may need just let me know.

Thank you.

Kindly regards,
João

Thank you for understanding my new-ness to the website.

I'd still like the top of the grocery bag changed; remove the handle and put a jagged edge on it like a traditional paper grocery bag.

You´re welcome no problem at all FFC : )

Just following the rules to avoid problems around the contest.

If you need anything else just let me know.

Thank you.

Kindly Regards,
João

Never mind on the reference to another logo; didn’t realize I could cross-recommend. My apologies.

Looks just too much like microsoft teams like.

That’s fine, thank you. Feedback is that we’d like the persona as to be a little more descriptive like you once had.

I really I like the personas of the third ranking, which is roughly what you originally had.

We were typing at the same time i guess : ) I just saw now your comment. I just can´t use that one because the other designer was using it, its about the rules on logotournament, when a designer submit a specific design, the others can´t use it on their designs.

Thank you.

Kindly Regards,
João

Hello again FFC,

I appreciate all the great feedback on my logos. I´ve studied a few options for the bag so you can appreciate. Please check and let me know your thoughts.

I just can´t do the pyramids, because another designer already submited that, and this website have rules where we can´t use other designer design, hope you understaind.

As always feel free to ask if you need anything more please.

Here in Portugal is late i will sleep in few minutes but i will be back tomorrow.

Thank you.

Kindly regards,
João

More cut effect on the top, like this: https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.flaticon.com%2Fpremium-icon%2Fgrocery-bag_2216840&psig=AOvVaw0zZyqpPTgAiiJPx06-9pxm&ust=1590713740910000&source=images&cd=vfe&ved=0CAIQjRxqFwoTCODo_c2s1ekCFQAAAAAdAAAAABAD

More cut effect on the top, like this: https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.flaticon.com%2Fpremium-icon%2Fgrocery-bag_2216840&psig=AOvVaw0zZyqpPTgAiiJPx06-9pxm&ust=1590713740910000&source=images&cd=vfe&ved=0CAIQjRxqFwoTCODo_c2s1ekCFQAAAAAdAAAAABAD

Can you put a bag top (small pyramids to resemble cut marks on the top) on this and remove the handle?

I liked the square of the original, can you put the chevron top on it to make it more grocery bag-like; meaning, little pyramids at the top opening of the bag.

Hello FFC,

I appreciate your feedback as always.

Well good point about that. I´ve reworked 2 options so you can appreciate.

If you need anything else just let me know please.

Thank you.

Kindly Regards,
João

We're getting feedback that the grocery bag looks like a suitcase, can you try other bags?

Hello FFC,

Hope you´re having a good day.

Yes sure i can, submited a few revisions so you can considerate.

If you need anything else just let me know.

Thank you.

Kindly Regards,
João

Great, really like this. Can you go slightly more earthy blues and greens

I appreciate the feedback FFC.

Submited variations so you can appreciate.

If you need anything else just let me know.

Thank you.

Kindly Regards,
João

Can you play with some colors that represent fresh? They don’t have to be green

Hello FFC,

No problem at all. Yes sure i can, submited already so you can appreciate.

If you need anything else just let me know.

Thank you.

Kindly regards,
João

I like this, but sorry for the confusion, but can you submit this and #116 with the Collective in the light green then that light green going into FarmFresh then gradient to the darker color?

Hello again FFC,

I appreciate the feedback as always.

Yes sure i can, please check revisions and let me know if it´s all okay.

As always feel free to ask if you need anything else.

Thank you.

Kindly regards,
João

Can you submit one with the pitchfork handle back in. And can you resubmit this one with the COLLECTIVE all one color (the A code color) and FarmFresh gradient off that. Do this for this resubmission and the one with the touch fork handle.

I like this, can you put the pitchfork handle back?

Hello again FFC,

Appreciate the nice words and comments.

About the "V" in the "M" doesn´t works. I also thought it was a good idea, but when i was testing the "M" turn out a little strange, that´s why i didn´t submit that one.

But i´ve done all the others. Let me know if it´s all okay.

If you need anything else just let me know as always.

Thank you.

Kindly regards,
João

Could you make one with the above edits and another with the edition all edit of cutting off the pitchfork handle at the bottom of the silhouette

And can the cocoon code at the bottom gradient of FarmFresh be a little more, it’s too subtle.

Amazing work by the way

Can the middle lower pint be rounded in the m of farm like the V in Collective?

Can the middle lower pint be rounded in the m of farm like the V in Collective?

You´re welcome FFC : )

I´m happy you like the revisons. Done a few more based on your last feedback. If you need anything more feel free to ask please.

Thank you.

Kindly regards,
João

I like it! Can the FarmFresh part be slightly darker, but not as dark as it was in the previous submissions. Keep the Collective the same.

Also I’d like to see the leaf removed from the s to see if I like it without.

Great work!!!

Hello again FFC,

I really appreciate all the comments.

Yes sure i can, i´ve worked already and submited changes, if you need anything else just let me know.

Thank you.

Kindly regards,
João

And I'd like to see the text the same gradient.

And can the graphic be gradient? And I'd like to see the text the same gradient.

I like this, but could the graphic be gradient again and the leaf in the "s" be more inside the "s" with the leaf forming the upper part and the tip of the leaf extending slightly past the upper left area? Also, could the tool for the farmer resemble more a pitch fork?

I like this, but could the graphic be gradient again and the leaf from the "h" have a better transition with slightly bigger leafs?

Also, could the tool for the farmer resemble more a pitch fork?

My pleasure.

I´m glad you love being here : ) Lisbon its the capital, and a great place to visit, good gastronomy, cultural city, plenty of things to do.

If you get back someday in your life, try Porto in the north instead, was one of the best places in europe to visit in 2014 and 2017.

Kindly Regards,
João

Hello again FFC,

I appreciate your feedback as always.

Please check revisions and let me know if they go in the right direction.

Anything else you may need just let me know.

Thank you.

Kindly Regards,
João

Thank you, love Portugal. Was in Lisbon back in 2005; great times.

And can the middle line of the "E"s in collective be curved like they are in the F's in FarmFresh? And Curve out the bottom of the "V" in COLLECTIVE.

And can the middle line of the "E"s in collective be curved like they are in the F's in FarmFresh? And Curve out the bottom of the "V" in COLLECTIVE.

Also make the leaf in the "s" more pronounced, maybe the tip can extend slightly beyond the upper curve?

And remove the raddish and eggs on the consumer bag, replace it with an image of a whole chicken and a steak.

And the farmer hat brim should be wider, and no accent like a twig in the cap.

And remove the raddish and eggs on the consumer bag, replace it with an image of a whole chicken and a steak.

And the farmer hat brim should be wider, and no accent like a twig in the cap.

I like this, but same with the hat; and instead of the sprout on the s, can it be the vertical line of the "r" in fresh? Then make another with it as the vertical line in the "h" in fresh--i like this idea, but want to see where it can be better placed.

I like this, but do not care for the hat, is there another farmer-type hat?

Hello again FFC,

Really appreciate all the feedback.

Submited revisions so you can appreciate, please check and let me know if it´s all okay.

As always feel free to ask if you need anything else.

This is my timezone btw in case you need to check:
https://www.timeanddate.com/worldclock/portugal/porto

Thank you.

Kindly Regards,
João

And can the E’s in COLLECTIVE be rounded at the joints like the letters in FARMFRESH?

And could you try a version where the upper right tail of the “r”s were like a sprout leaf.

Also can you remove the hat brim from the processor? And make the farmer hat more gender neutral (maybe wider brim)

Actually leave carrot, but remove the bottle. And still make apple and text edits.

I like it, but please remove the dairy bottle and carrot, make apple more recognizable.

Also can you center height align the text a little more with the graphic so it’s not so much taller than the text?

Glad you like it FFC : )

Yes for sure, done it already.

If you need anything more just let me know, feel free as always.

Thank you.

Kindly Regards,
João

Wonderful! Please remove the fish and dairy on consumer bag and replace with eggs and grain, shorten bag length to be typical bag size.

Hello again ffc,

Really appreciate all those directions : )

Please check revisions done for your consideration and let me know if it´s all okay.

Feel free to ask if you need anything else.

Thank you.

Kindly Regards,
João

I also like how the grocery bag is outlined in submission 19.

And can the graphic be the same gradient color as the other like graphic with the white background behind the graphic?

farmfreshcollective
GREAT! Can the consumer persona be the middle (main) persona; and can you replace the apple on the processor to be like a baked good and replace the leaf on the consumer with something that more represents grocery items?

GREAT! Can the consumer persona be the middle (main) persona; and can you replace the apple on the processor to be like a baked good and replace the leaf on the consumer with something that more represents grocery items?

Hello farmfreshcollective,

Hope you´re having a great day.

Thank you for your great feedback.

Submited a few variations for your appreciation, please check and let me know what do you think.

If you need changes feel free to ask please.

Your feedback is always welcome.

Thank you.

Kindly Regards,
João

Can you change the font to match your third submission(one with single guy graphic), have the first letter of each word bigger to resemble capitalization (F.F.C.) and remove the dashes around Collective? Also, I like the silhouettes, but can you somehow have each silhouette show an initial of our name so it reads FFC? Like F can be the left shoulders and the consumer's torso can be the C?