We really like this design. The style is spot on, it looks like clean, modern, and handmade. We really like the small imperfections in the color, it gives it a small pressed feel. We got some feedback from customers that carrots don't put them in the right frame of mind, so we would like to see some other designs, maybe featuring different vegetables. Maybe it is the orange and green turning people off, who's to say. That said, even though we would like to see other designs, this design is not at all out of the running. We very much look forward to seeing anything else you can show us.
We like this new design. We like that it's not orange, that was probably the right direction. We like that the image is incorporated into the text. We are not quite sold on how much negative space there is. It is another distinct and really good style from the carrot. These are both fantastic, but not exactly what we are looking for. As the competition field is now, you are our favorite, but if you have anything else up your sleeve we would love to see it. So far it has been a pleasure working with you, and we really appreciate how quick you have been responding to our feedback.
Okay, while we still like the carrot pin idea as it seems very clever to us, it has come to our attention that our name doesn't explain what our business does, and that our business concept is a little complicated (we do same day delivery from a different local farm each day on a rotating schedule, with specific delivery times etc.). So we like that you did something to explain the business in #33 and #34. Again we like the style of the leaves and tendril (super clean, obvious, fluid) but we think it would be better if they looked more… edible I guess. Could you try to emphasize the fact that we deliver produce in an image rather than text? Or maybe a combination of both? We plan on delivering the food in brown paper bags; and are trying to invoke a milkman doing the daily delivery kind of vibe. Another concept we’ve liked is using a rooster icon or a sun icon to symbolize regular/daily/farming. We aren’t tied to any of these concepts for the logo though, and we like that you responsive and are just throwing ideas out there, so if you could give it another go that would be fantastic. Thanks!
Thanks for the new design. In reference to #44: We prefer the font of #11 and #12 and we also like how the company name was split there (Farm of… the day). We like the elliptical shape with words at the bottom, but I think we prefer the phrase, “From the farm to your door.” Also, we are looking to keep printing costs down so we would like if you could use a pair of main colors ex. green and orange/red and maybe a couple derivations of them to make then entire logo; like maybe include 6ish different shades total. Finally, could you please remove all of the icons and background except the beet and carrot (egg, milk, rooster, sun). We like how the beet and carrot make a little heart and think that a more simple design with just those two roughly centered between the ”of” and “day” would look nice. I think if you make these changes we will be very close to a final design.
And here it is: #45 - I'm not sure if I placed the veggie heart the way you wanted but I must say I'm really happy with the outcome :) Everything is limited to two Pantone colors.
And here it is: #45 - I'm not sure if I placed the veggie heart the way you wanted but I must say I'm really happy with the outcome :) Everything is limited to two Pantone colors.
It's really great. #45 is the certainly the best thing we've seen. The layout is definitely better than we suggested. If you don't mind, a couple last things... When comparing it to #11 and #12, we found that we like the colors in #11 and #12 better, they just feel more... vegetably. We're pretty confident we prefer that green and orange combo. Also, we would like to see one with the beet and carrot fully colored like #44 just to compare. Thanks for the continued effort. We really do appreciate it.
Not at all a problem. Here it is: #46 - still 2 Pantone colors, just different tints inside vegetables. As we are limited to 2 Pantone colors only, they might appear as not exactly the same but wanted to make them as close to your favorite ones.
We love #46. We're very happy with the outcome. We are down to only one comment, and really it's only half a comment because only one of us feels this way... but I am unsure about the green beet. If you could add a 3rd Pantone color and make the beet red, filled in the exact same way just with red colors, and a green top, we would compare that to #46 and pick a winner.
Also I should say, the red beet thing is not a design issue. Im absolutely positive from a design perspective the way you have it looks best and it's fantastic what you've done with only 2 colors like we asked. This is just a thought that maybe our potential customers will wonder if we know what color a beet really is.
But if you want to keep it in 2 colors, this could also work. The same shape can be also associated with another vegetable - turnip cabbage :) the shape is very similar I think.
How very American of me to be opening a business that sells vegetables and not know of one commonly eaten in Europe. We will select a winner shortly :)