Farah & WillyLogo Design Contest

Logo Design Contest
Contests / Farah & Willy

Farah & Willy has selected their winning logo design.

For $275 they received 90 designs from 10 different designers from around the world.
1st
#57

Withdrawn

4th
#90

Withdrawn

9th
#89

Withdrawn

New
#78

Withdrawn

New
#71

Withdrawn

New
#72

Withdrawn

New
#75

Withdrawn

New
#74

Withdrawn

New
#65

Withdrawn

New
#67

Withdrawn

New
#59

Withdrawn

New
#61

Withdrawn

New
#34

Withdrawn

New
#54

Withdrawn

New
#33

Withdrawn

New
#53

Withdrawn

New
#49

Withdrawn

New
#43

Withdrawn

New
#42

Withdrawn

New
#47

Withdrawn

New
#48

Withdrawn

New
#46

Withdrawn

New
#44

Withdrawn

New
#50

Withdrawn

New
#58

Withdrawn

New
#64

Withdrawn

New
#63

Withdrawn

New
#81

Withdrawn

New
#76

Withdrawn

New
#77

Withdrawn

New
#73

Withdrawn

New
#66

Withdrawn

New
#62

Withdrawn

New
#45

Discussion

 
M&W
Client
this is already the right direction
10 years ago
 
M&W
Client
this is already the right direction
10 years ago
 
Logo Designer
Thank you!

#42 I added some more details and an oak leave as you asked on contest page.

Thanks!
10 years ago
 
M&W
Client
Farah: I like your style a lot. Can you also try to include something filligree oriental and try to use a fir tree?
10 years ago
 
Logo Designer
I hope the frame on this new entry #44 has some part of filigree oriental ornament.

Thank you!
10 years ago
 
Logo Designer
Feel free to ask something specific on my proposal, if you want me to edit any part of my concept.

I'll be happy to help you.

Thank you!
10 years ago
 
M&W
Client
Hi Sunradi, we like you proposals a lot!
Could you try to combine the F and W further, so that they are a united and unique "letter". One of the other designers did this quite well by taking the W as base and putting the f on top of it.
In addition, it would be great to get some more "oriental flavor" into the emblem. It shouldn't become to "cheesy" and to playful, but it should become obvious that there is some Turkish background in the family.
10 years ago
 
Logo Designer
Well, I'm not sure I made the right feel of "oriental flavor" on this one #46
Your further feedback and suggestion would be greatly appreciated.

Thanks!
10 years ago
 
M&W
Client
Yes, it is the right direction!

For the letters, we really like the first letter type. The new one is a bit to plaful, may be u find a workaround here to bring the letters together...
What would also be good to see is the emblem without the letters this dominantly in the middle but somewhere "hidden" on the upper or lower part.

Regarding the Oriental style we are rather looking for something like this:
http://www.dinnerswithfriends.com/2011/07/brunch-at-maison-blunt-in-zurich.html
http://www.forkandflower.com/2010/11/week-in-objects-texture-to-feel-good.html
http://www.mytable.com/r31425457/de
http://www.smart-travelling.net/de/no_cache/cities/location/tearoom-james-blunt/show/details/

These are all pictures from our favorite restaurant in Zurich, so we would also have Zurich in our emblem ;-)
10 years ago
 
Logo Designer
Thank you for your references. Well, I definitely need some time to adjust all those details. :)

Thanks.
10 years ago
 
M&W
Client
thank you for the new entries, you are really good!

could you please conduct some further adaptations:
a) let´s please see how entry # 44 looks with the writing type of entry # 49
b) we like also #49 and would like to take this as basis for further changes:
b1) could you please use the lowest outer/bottom part of #44 for #49?
b2) could you please replace the Zurich monuments by fir trees? so we have the Zurich mountains with the black forest trees...
b3) we had a misunderstanding concerning the pattern. We just gave the links as inspirations. could you please use as oriental pattern that is in the inside lower part the Turkish Airline pattern as orientation. Here are two links:
http://www.contemporist.com/2012/02/23/turkish-airlines-cip-lounge-by-autoban/ci_230212_08/
http://www.thebusinessyear.com/publication/article/9/1115/turkey-2012/global-presence
10 years ago
 
M&W
Client
Dear Sunardi,

thanks a lot for this draft. We like it a lot!

Could you please try to elaborate on the following:
1. Please try to catch more the Turkish Airline pattern (e.g. star has 5 not 6 "corners" and it appears generally like a flower in combination with stars)
2. The mountains with the trees are perfect now. Therefore we want to change the upper part with the stand alone tree and use another symbol from your drafts. Can you do something like #33...
3. Please reduce the complexity of the outside of the emblem in the middle to down part. This is very difficult to explain, but we would like to keep the centre lowest part and the middle upper part but delete the left and right side next to the Turkish pattern.
4. Can you make a byline for this emblem with our full names, like in prior drafts (we would like to be flexible and use it or not use it when we want...).

Thanks a lot and best regards,
Farah and Willy
10 years ago
 
Logo Designer
It is my quick update #54

The Turkish pattern is still in progress as it needs some more time to get the precise details.
Ad I will update it soon.

Thank you!
10 years ago
 
M&W
Client
ok, the last draft is really nice. We will wait for the Turkish pattern in Entry #54.

We have another idea:
Please also try to integrate the "Gänseliesel", which is the symbol of the German city Gottingen, where we live now (see for example: http://rocos2k.deviantart.com/art/Gaenseliesel-Vector-277037863 OR http://www.extratip-goettingen.de/img.php?img=2583)
The position that we have in mind is on top of the emblem inside of the leave/tree instead of the root with the 3 "arms". She can be black and tiny.
In addition, it would be great if you use your newly developed oriental pattern and implement it somehow in the outside lower outer part of the symbol.

Best Regards,
Farah and Willy
10 years ago
 
Logo Designer
My update revisions. #57.

Well, to be honest I'm not quite sure about using the oriental pattern outside the lower frame, as it would be too busy, don't you think?

Thanks.
10 years ago
 
M&W
Client
yes, you are right!

The Gänseliesel is great. Good job! We don't know if it would be a bit nicer if it was smaller. But the design is really nice.

We now only have two things left:
1. We would like to bring a bit modernity and cosmopolitan aspects in the symbol, when we look at us it is now may be a bit too traditional for us (e.g. take out some of the twirls or flourishes, or bring in some more straight lines or exchange the twirls with some of your oriental patterns). May be you have some good ideas as the design expert.
2. Can you integrate a black forest hat in the lower part of the emblem, on the opposite as contrast to the Gänseliesel (see: http://www.schwarzwaldimpressionen.de/schwarzwalder-trachten-und-ihre-geschichten/ AND http://www.alles-schwarzwald.de/ AND http://www.polltaex.de/media/images/bollenhut-schwarzwaldgirl1.gif)

What do you think?
10 years ago
 
M&W
Client
You´re really great.

The hat looks good.

Let´s get rid of the things around to make the overall impression a bit leaner. The flags hanging down and also the twirly designs are still a bit too much. Can you try to delete them?

The form around the hat should be something round and not a hanging flag. Cheers, Farah and Willy
10 years ago
 
M&W
Client
Dear Sunardi,

can you please delete the four spikes in the lower part of the emblem. The hat shall be surrounded by a round line which connects the hat with the other part of the emblem, like the line of the laugh of a smiley.

Concerning the "modern" touch of the emblem we are still looking for a good idea. Do you have any idea !?

Best regards,
Farah and Willy
10 years ago
 
Logo Designer
Dear Farah & Willy,

Thank you for giving me some great feedback so far. At this moment I haven't found any great idea concerning the "modern" look yet. If you might have one, please let me know.
When I searched some references on the search engine about "modern emblem", what come up are some variation of emblems with ribbon combinations.

Thank you!
Sunardi
10 years ago
 
M&W
Client
Yes, we think it is really nice now. From out perspective it already has some modernity. What could make it a bit better is to smoothen out the middle sides on the right and left. We like it but we could try to also take away the twirles here to make the emblem leaner and more modern. Could you also try to write our names below in the same letter type as the initials :-)
10 years ago
 
M&W
Client
perfect, thank you. we are almost done ;-)

Just one last test, just to see it. Can you delete all surroundings on top, side and bottom. Remaining the Gänseliesel on top, the main body and the hat at the bottom.
10 years ago
 
M&W
Client
good, but can you please leave some design elements around the Gänseliesel on top and Black forest hat on bottom. Like this it looks too "slim" and "naked". The rest is nice...
10 years ago
 
M&W
Client
Hi Sunardi,

now that we have some great versions, it´s time to play around a bit to come to an end.

Could you please try once to delete the lower part outside of the emblem with the circle and hat, and integrate the hat in the lower part within the emblem, instead of the oriental pattern. This pattern we would like to exchange with the mountains in the upper part within the emblem. Thus leaving us with the oriental part underneath the trees in the upper part, the hat in the lower part and the mountains vanish fully. Or do you have another good idea based on this?

Best regards,
F&W
10 years ago
 
M&W
Client
Good morning Sunardi,
we are not really convinced of the last update. We actually like it but think we have to work a bit on the overall impression to make it perfect. Could you try to work on the following:
Option1:
Take oriental pattern in lower part again and bring together trees and hat in upper part
Option2:
In upper part combine trees and oriental part in two sections on top of each other

Your are of course also free to play around a bit and see what looks nice, when the discussed elements are all unified within the emblem.

In addition, we would like to ask you to adapt the upper edges of the emblem a bit. We think that at the moment it seems a bit dominant and strong. May be it would make sense to bring in the banderole again smoothen it a bit without the strong edges.

Have a good day.
F&W
10 years ago
 
M&W
Client
Hi Sunardi,
sorry, but we are a bit stuck...
The upper outer part with the Gänseliesel is great. Also the oriental pattern, the symbol for hat and trees we like a lot.
Where we don't see ourselves at the moment is the way how the tress, mountains and the hat are displayed. We would rather see this combined in one element without a diverging line in the middle.
And where we particularly are not sure how to finalize it is the upper part of the shield with its strong/sharp edges and the design elements around it (like the banderole you have integrated again).
To be hones, we also don't know, how to improve this. Without the elements it is too "heavy". With the elements its too cheesy and old-fashioned...
Do you have any idea how to improve on this!?
BR,
F&W
10 years ago
 
Logo Designer
To be honest, when you said "great" on my previous entry, I thought we were so closed to what we are looking for.
But reading your recent feedback and looking at what we are developing I think we are not even a half way to what we are looking for.
I'm sorry if I am going to the wrong direction. I wish I could help you with my best solution, but I'm also stuck at the moment.
I'm sorry.
10 years ago
 
M&W
Client
ok, well. Then let us try to do this....
1. In upper inner part, take out line between tress/mountains and hat and put everything in one combined element (e.g. put hat in front of mountain instead of right trees)
2. To smoothen out strong/sharp edges on outer side of shield bring in some new/additional oriental pattern, like the one you used in entry #46, but smoother and more discreet
10 years ago
 
M&W
Client
well, we´re not really improving on the oriental shape. But Entry #76 is pretty nice. Let finally work on this one.

Can you try to do the following, each without Farah and Willy written out:
Option 1: In Entry #76 make line between mountains and hat finer
Option 2: Integrate in Entry #76 the part with the trees, mountains and hat from Entry #78, but delete on the right side all trees and put the hat in that spot (can also become smaller)
10 years ago
 
M&W
Client
Dear Sunardi,

we hope you are fine. We will decide today which design to pick, but are still not totally convinced of the different options. We like entry #90 very much. Would you be willing to work with us on the final design a bit more, so we can use it in the future as our family logo?

Best regards,
Farah & Willy
10 years ago
 
M&W
Client
Hi Sunradi,

Have you received our Last message? We would really like to finalste our Symbol with you, singe you out very much effort into it ans we like it alot. But still need some adaptations. Do you agree to work with us a bit more on it? The decision will be taken today so let us know:-)

Best regards,
Farah and willy
10 years ago
 
M&W
Client
Hi Sunardi,

Good to hear from you. We are also happy with you and your great Designs:-)

Thank you for helping us finetuning the symbol a bit more.

May be we can also do this via m ail under willy.farah at gmx.de? It might make communication easier?

We are looking forward to hear from you.

Best regards,
F&W
10 years ago
 
Logo Designer
Hi Farah & Willy,

Thank you! As the contest has been completed, I think it is okay to get in touch via email to fine tuning the final logo.

Thanks,
Best Regards,
Sunardi
10 years ago
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