Let our nuts, find the nuts in your family tree
What We Do
I am a professional genealogist that does family trees and ancestry work for clients.
Top Three Things to Communicate
#1 - Nostalgic, since we are an ancestry company.
#2 - Professional, not too cartoony. It has to look like we know what we are doing.
#3 - Excitement/Fun! (this just cant be boring, drab historical stuff, it has to be fun.
Our Target Audience:
Any age group but most clients are 35-80's, male or female, middle to upper income that have an interest in their own ancestry.
Green of course for the leaves & tree.
Maybe a blue squirrel to symbolize knowledge, class & “blue haired” ancestors.
Maybe some yellow to accent it & add fun (my favorite color).
Maybe some Brown to neutral it out, squirrel could be brown if blue doesn’t work.
I plan to put on green and blue shirts so maybe that should be taken into consideration. Maybe an outline in gold or yellow will separate the logo from shirt.
Our Ideas and Additional Information:
I really love the idea of a tree background with a large squirrel & possibly a nut with the name of company “Family Tree Nuts” in the logo. The squirrel may turn into a "macsot" of sorts. He could hold a nut, maybe? I have attached a file that a local amateur friend did for me that isn’t really what I was hoping for. I would like to be able to put my logo on polo shirts, hats etc. The logo could have the slogan in it too but not necessarily, I know it has to be simple. Another idea could be a squirrel with an Irish flat cap maybe as long as it wasn’t too cartoony.