FairTel Logo Design Contest

FairTel has selected their winning logo design.

For $250 they received 330 designs from 46 different designers from around the world.
Contest
Logo Design Brief
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Tominwa
Australia

What We Do

Provide Fixed line, Mobile, and internet services at a fair price with a commitment to customer service.

Industry

Service Industries

Top Three Things to Communicate

#1 - Phone Services
#2 - Excellent Pricing
#3 - Great Service

Our Target Audience:

Business and residential telephone/mobile and internet users in Australia

Color Preferences

Not see Purple, orange, Pink, or yellow

Our Ideas and Additional Information:

Scales of justice as capital T FairTel ??? but very open to ideas

Themes

Secure
Simple
Necessity
Economical
Commonplace
Elegant

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs

Entries
Order by Ranking Entry Number

Contest Entries

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1 2 3 ... 5 6 7

Discussion

Discussion

Tominwa
Australia
Just a quick comment on the great work so far....Thank-you all. The ranking system is tough to use as it is early days but I am still very open to new ideas and alternatives....
13 years ago
bugy
Australia
Hey Tominwa,
im just wondering what the thinking behind the scales of justice idea is? is it simply to convey the idea of fairness? its just that most people will instantly connect that image with a law firm

also, if you need some info on ranking i suggest you read this:
http://logotournament.com/forum/general_discussion/914
its got plenty of info that im sure you will find very helpful =)
thanks!
bugy.

PS what part of aus are you from?
13 years ago
Tominwa
Australia
Hi bugy,
Thanks for the tips very helpful, the scales idea was to try and convey fairness open to an other ideas to try and get that message accross....didnt think too much about the law firm connection.
13 years ago
Tominwa
Australia
Bugy,

I am living in the South West about three hours south of Perth...Where are you?
Regards
Tominwa
13 years ago
bugy
Australia
no worries =)

im in Melbourne.

three hours south of perth? that must be right out on the southwest tip of the continent ?
13 years ago
Tominwa
Australia
Near Margaret river. The most southern part is another 4 or 5 hours.... Love Melbourne one of may favourite cities in the world a real buzzing atmosphere and great food! Was over at williamstown last month and went to the MCG for the anzac game, poor old Collingwood. I am originally from London so getting adjust to all the space (am loving it). Have you entered the tournament yet you should be able to understand the target market! Looking forward to seeing your design...
Tominwa
FairTel
13 years ago
2BPencil
Canada
ATTENTION ALL DESIGNERS

It has come to our attention that designer(s) are PM other designers for no reason except to create hostilities..please refrain from doing this.

CONTEST ETHICS

1. NO DESIGNER is allowed to offer free services in order to gain favour for a win..that includes backdoor deals in private.

2. NO DESIGNER should ever request or demand their designs to be all ranked in the top 4 spots

3. No DESIGNER Shall try and influence the contest by berating other designers.

To the Contest Holder if any of these infractions occur please contact Admin or MOD immediately

Scott
EastCoast Creative
Logo Tournament Moderator
13 years ago
Tominwa
Australia
Well done to everyone so far we have reduced the logos to the top eleven to be more manageable we are still happy to look at new designs from everyone out there....
To the current top eleven please add any variations you think will improve your design. We have not made a decision yet it is still anybodies to win!
13 years ago