Extrava World Market Logo Design Contest

Extrava World Market has selected their winning logo design.

For $250 they received 93 designs from 21 different designers from around the world.
Contest
Logo Design Brief
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jaybird
United States

Slogan

Culinary Cachet for a Caffeinated Culture

What We Do

We are starting up a few retail locations to heighten our existing coffee and tea commercial service business. We will be featuring coffees and teas but we will also be offering specialty chocolates, honeys and the like (basically anything that goes hand in hand with coffee and/or tea). The theme of the stores and the goal of the logo is to convey sleek and contemporary yet warm and organic. I have the typeface in vector form. I just need ideas to strengthen the textural background of the typeface.

Industry

Retail

Top Three Things to Communicate

#1 - Quality
#2 - Professionalism
#3 - Approachability

Our Target Audience:

Our target demographic is the stereotypical Starbucks addict...so that could be anything from a young professional to retirees with varying degrees of education and socio-economic status.

Color Preferences

Earth Tones: Specifically Pantones 471c for a Burnt Orange, 465 for a Khaki...touches of 371 green, black, white, or 188 red can be integrated as well but the orange and khaki are key.

Our Ideas and Additional Information:

I'm the graphic designer for the company...I feel that I do certain things well and textural backgrounds and icons are where I could use some external opinions...so if I sound fussy, I apologize. The Extrava text logo has already been created and legally copywritten so that can't be altered much...you can download the file from http://tinyurl.com/nke8vq

Since the main part of the logo has been created, It should be pretty easy for designers with conceptual background or freeform icon experience to put their finishing touch on it...which is why I only set the award at $250. I'm thinking that the typeface should be the focal point with it flowing into or out of the mark.

Themes

Subtle
Luxury
Refined

Style

Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
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Discussion

Discussion

husk
United Kingdom
Hi - I'd be happy to take a look at the file, please send to husk@me.com, thanks!
13 years ago
jaybird
United States
A note to all prospective designers: please refrain from using stereotypical coffee symbols like beans or cups/mugs.
My goal is to have the logo posted here to be the main element: http://tinyurl.com/nke8vq What I'm looking for you to create is an icon or background element/emblem that works well with the existing logo. Thanks.
13 years ago
jaybird
United States
Thank you all for your current designs. Some of you are really hitting the mark in capturing the concept of the design...I am, however, still looking for a flow in the design that works better with the existing text, and for marketing purposes, I'd like to see it either as an element that is strictly behind the text or, as a stand alone icon, to the left of the text. The goal of it being obvious enough to notice but not being too busy for the existing logo. I'll give more exact feedback for each design if you would like. Thanks again.
13 years ago