Expressive Speech and FeedingLogo Design Contest

Expressive Speech and Feeding is a speech language pathology practice. We help children, from birth to 18 years, cultivate human connection and growth by better expressing their needs, personality and love.

Our speech services include treating: language delay, early
language development via speech or assistive technology,
understanding others, reading comprehension, articulation, lisps,
IEP consultation, group social skills and stutters.

Our feeding services include treating: bottle and breastfeeding
issues, picky eaters, sensory issues, and oral motor issues.

Our buyer demographic leans toward affluent suburban females
ages 28 to 45 with children 3 months to ten years. We serve both
typical and special development populations.

We like the idea of keeping the color pallet simple and lean toward red as not many other practices here use it as the main color. We see it as a deep red--maroon, burgundy, or wine maybe complimented with a slate. But again, we are super open to other color combinations as long as it isn’t super loud primary colors puked all over the place.

No trees, puzzle pieces, children's handprints, or speech bubbles.

We are looking for a logo that can serve as a building block of a visual brand identity. This includes font, color and style treatments. We would like to stand out from the crowd of pediatric therapists
that have brands that are extremely colorful, loud, playful and childish.

The winning logo will walk the line between refined and playful.

Likely it will have a more refined type and color pallet with one or two playful image elements.
We still want it to be evident we serve a child population and we don’t want to come off overly serious, but we do want to have a professional polish.

We will include some initial thoughts and leanings, but we also want to be clear we are approaching this contest with an open mind and will consider entries that go in a different direction.

Leanings:
 Expressive should be the dominant element in the brand with
a greater weight than Speech and Feeding.

 Please avoid overly childish font like backwards “r” or
differently sized letters.

 We like the idea of incorporating a mouth/smile or tongue somewhere in the logo since both speech and feeding have to do with the mouth. But we would like to see other ideas as well.