Express GearLogo Design Contest

Logo Design Contest
Contests / Express Gear

Express Gear has selected their winning logo design.

For $300 they received 239 designs from 38 different designers from around the world.
6th
#76
10th
#40
New
#43
New
#41
Prefers others.
#120
Prefers others.
#77
Prefers others.
#62
Prefers others.
#61
Prefers others.
#60
Prefers others.
#59
Prefers others.
#42
Prefers others.
#24
Prefers others.
#23
Prefers others.
#16
Prefers others.
#14
Prefers others.
#11
Prefers others.
#10
Prefers others.
#9
Prefers others.
#5

Discussion

 
Client
2 comments...could you make the graphic look more like a gear? A gear would have straight teeth instead of the angular look this one has. Also, could you make the graphic loo more like a G? I am getting feed back that if you look at this quickly, you could mistake this for Express Ear.
15 years ago
 
Client
To expand of the gear graphic...#6 is a better example of a gear
15 years ago
 
Client
I like the change. Could you give me another version without "When you need it fast!" ? Thanks.
15 years ago
 
Client
We decided that we do not want the slogan "When you need it fast!" as part of the logo, so I put a few of yours in the the "Not Interested" bin
15 years ago
 
Client
Could you increase the size of the Express font for both #10 & 11? We feel like Express is not being emphasized enough/gear is being emphasized too much
15 years ago
 
Client
One more comment. The new gear graphic is better. Could you try adding some more gear teeth to the gears on #10 & #11? It still doesn't look quite right as a typical gear would not have the amount of spacing the logo has.
15 years ago
 
Client
i like what you did with #14 & #16. On both, I want to see if we can continue to improve on the shape of the gear. Here are a few web sites with drawings of gear teeth that may be helpful:
http://en.wikipedia.org/wiki/Involute_gear
http://www.cartertools.com/involute.html
Also, could you make Express a little bigger on #14? Thanks
15 years ago
 
Client
#23 looks really good. do you think that you could widen grey circle segment that connects the gear teeth? For example #24 has a good thickness.
15 years ago
 
Client
#24 is really nice. do you think you could do something with the text to convey speed? maybe put express in italics?
15 years ago
 
Logo Designer
Revision.

(This comment references Entry #40)
15 years ago
 
Logo Designer
You should make sure your logo works in black-and-white for print.

(This comment references Entry #41)
15 years ago
 
Logo Designer
Revision.

(This comment references Entry #42)
15 years ago
 
Client
Good point about the black & white. Both #41 & #43 work in black & white
15 years ago
 
Client
Could we try a few things with #40?
1. Could you make the text for gear black
2. Could you make another one where the text for gear is the same size as the graphic and express goes across the top of the graphic and the text for gear?
15 years ago
 
Client
Thanks for the new versions. I think I like #40 the best. I will be having a meeting first thing tomorrow morning to discuss with more people and will have some more feedback for you then. In the meantime, I would be interested in any other ideas you have.
15 years ago
 
Client
On #42, could you add 1 more gear tooth to the gear? It looks good, but the spacing between teeth is a little too much and I think adding 1 more tooth will fix it.
15 years ago
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