We held a large focus group today and the overwhelming response is to use our existing eXp Realty logo to avoid confusing the brands but change the secondary color (orange) of the existing logo.
Existing logo:
http://www.exprealty.com/wp-content/uploads/2009/10/exp.jpgUltimately we will be rolling out several divisions under our parent brand and the thought is to use a different secondary color for each division. The secondary color of this REO brand will most likely be red.
New REO Logo:
http://exprealty.com/files/2010/06/eXp-REO.jpgWe are looking to award a winning designer that provides any enhancements to this latest version of the logo and design that incorporate the words eXpREOBroker.com below this logo.