can you try
#1 in more lighter brighter colors... you can use up to 5 colors. I am not sure if the heartbeat idea is on track or not ... maybe ... but I hope they like it too... Maybe a bit more bold and dynamic text to add a bit more 'fun'. (not the icon in the- o too hard to embroider) I like the concept of the compass with the heartbeat as the horizon a lot... just maybe try a different execution of the idea PLEASE...