Excel 401(k)Logo Design Contest

Logo Design Contest
Contests / Excel 401(k)

Excel 401(k) has selected their winning logo design.

For $275 they received 273 designs from 30 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
The Advisors' Conference
What We Do
National Conference for Financial Advisors in the 401(k) Industry

Visit www.Excel401k.com or www.TheAdvisorsConference.com
Industry
Events
Color Preferences
#990000, black, white, gold, grey

NOTE: I am a designer myself with the ability to manipulate the color and orientations of the logos. Don't worry about making a bunch of different versions of the logo with different colors, etc.

We'll pick the general design we like the best, and go from there!
Our Ideas & Additional Information
We need a symbol, icon, or otherwise easier-to-work-with logo for our National Conference than our current one.

The issue that we're running into is that the logo can only be placed in a thin horizontal format, but not a uniform rectangle because of the swoosh.

We'd like a logo that can be manipulated to fit inside a rectangle or a square.

I've attached our overarching company logo as well (Rekon) for reference.

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Discussion

 
Client
The issue that we're running into with our current logo is that the logo can only be placed in a thin horizontal format, but not a uniform rectangle because of the swoosh. This makes it extremely irritating when designing our promotional content, website, advertisements, etc.

To make things easier, we'd like a logo that can be manipulated to fit inside a rectangle or a square.
7 years ago
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