EverydayImprovLogo Design Contest

Logo Design Contest
Contests / EverydayImprov

EverydayImprov has selected their winning logo design.

For $375 they received 130 designs from 24 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
I am a trainer / consultant who utilizes improvisation exercises and techniques to help professionals of all types to be more confident communicators, tap into their creativity and be better collaborators.
Industry
Consulting
Color Preferences
A dark cobalt blue is my first choice. Strong colors. perhaps a deep red or purple.

don't particularly like yellow / orange

nothing pastel
Our Ideas & Additional Information
My old logo was the word "everydayimprov" in lower case with a large pale "ei" behind it. And then just below the logo the words "Improvisation Workshops". I have always liked "letterform" logos that are simple and modern but I am not sure if letterform is best for my Improv business. I want to convey business but also a sense of creativity and play. Perhaps a pictorial mark of some sort created from the letters.
Themes
Masculine
Colorful
Refined

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Discussion

 
Client
Now that I have seen this more "orange" red in the logo...I like it. Also think the typeface is best sans-serif and with Capital "E" and "I" in the continuous word "EverdayImprov". Also like that the two words (Everyday and Improv) are different colors.
10 years ago
 
Client
Thanks to all for submitting great ideas so far! Also would like to see if there are other way to convey the logo with Capital letters "E" and "I". And would certainly welcome any ideas on non-letter images (symbols) that may convey improvisation and the principles I teach in my workshops (confidence / creativity / communication). Perhaps a brain / idea image / thinking fast / etc. Again...very modern and simple would be best.

I do like the bright cobalt blue and the deep red or deep orange as brand colors. Would also like the logo to be strong enough that it would hold up in B&W when needed and a logo "symbol" that could is interesting without the words below it. Thanks!
10 years ago
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