Evergreen Elder ConciergeLogo Design Contest

Thank you all for participating in our logo tournament. Based on the submissions, it has occurred to us that our idea of an evergreen is very specific to our area. In addition to choosing the name "Evergreen" because it reflects a strong, stately, steadfast and enduring nature, as well as the idea of always being fresh and thriving, we chose it because we are located in Washington state. Our state is nicknamed "The Evergreen State" for its abundance of evergreens that give our state its lush and green landscape. These evergreens include large trees such as douglas fir, pine trees and cedars that all have needles instead of leaves. Therefore, their look is distinctively different from trees that have leaves. Our company name has the dual function of reflecting the values of our company and highlighting our regional nature as well. We would love to have some aspect (branch, needles, pine cones) or the whole tree reflected in our logo. We are wary, however, of having something that resembles a Christmas tree. We hope this helps to clarify our desires.

I preferred #77--it is centered, easy to read, a bit more bold and sends a strong message. Business cards are usually only glanced at, so keep it simple and easy to understand.