What We Do
Swimwear and Beachwear for babies and kids -both boys and girls..
Winter time is activewear time.....
(if someone has an idea for the name also i m interested in that too)!!!
I d like to add that there is a potential for some prints and patterns to be allso for fathers and mothers ....
Top Three Things to Communicate
#1 - Kids beachwear can be fun and classy at the same time
#2 - Kids beachwear has to be kids eye catchy!!!!!
#3 - Logo is for kids and has to be eye catchy and elegant for mommies to finally buy it!!!!!!!
Our Target Audience:
Name of the swimwear and the logo should attract kids from the time they have opinion on dressing and their parents of course. Parents of medium - high income who are willing to pay 40-60 euros for their kids beachwear. Cool parents of 30-50 years old who may also choose a swim costume same for them and their babies or kids..this option will be available for some prints.
The swimwear line aims to enter boutiques of the greek islands in a first place cause im greek and also production is in greece and then travel further on around the world:)
The aim of the line is to present a unique playful but modern cut romantic but sophisticated look for our small friends out there..
Deep orange for creativity , unique, energy, friendship
Grey for all time classic neutrality
Blue for the sea, knowledge, adventure
Our Ideas and Additional Information:
Playful and longlasting at the same time
Not only a beach reminder but more of an active staff reminder
I have to mention that i would like to see a crab for logo...or a sea dragon ..can you please look at this direction and let me know how you imagine it?