ESSENTIALLogo Design Contest

FIrst take, rgb normal version. The idea is of course that you have it all under control, you're the compass needle, the guiding light, yes? Feedback is appreciated.

(This comment references Entry #4)

First take, inverted version. For description, see comment on normal version.

(This comment references Entry #5)

First take, normal grayscale version. For description, see comment on normal rgb version.

(This comment references Entry #6)

I like the idea of the 'compass needle / guiding light' although, not sure if the one chosen here is the best, can we see variations of this idea as well as a less fancy font?

Revision. I couldn't decide on a better compass rose thing so I've gone with the shiny light thing instead, it was still implied in the first concept, so... Font and color palette changes, plus a stronger icon. The nameplate typeface is Trade Gothic Extended, you'll need to get your own copy of it if you should decide on this design -- or I can go with a different font if you prefer that.

(This comment references Entry #44)

Grayscale version of the revision. I should note that everything is vectorised, including shines and other light effects. No bitmaps have been used anywhere. That obviously goes for the rgb version as well.

(This comment references Entry #45)

#44 & #45 really cool trademark! Can we try some other font variations and arrangement? --preferably a font which I wouldn't need to purchase ;)

Revision of my v.2 (forgot to change the color though, since you seem to like it better in black)

(This comment references Entry #141)

Returning to my original idea with the compass/guidelight thing. Much revised though, maybe it works better this way?

(This comment references Entry #142)

Revision of v3. The position of the icon isn't optimal but I wanted to try it anyway. The icon and text can be any color you like, obviously. Black seems popular enough (I've added a little shine to it though).

(This comment references Entry #143)