What We Do

Financial company that provides capital (in the form of equipment finance, loans, lines of credit) to small businesses, through both direct channels, as well as through third parties, using our state of the art technology platform, and our talented professionals who serve as partners to these businesses.

Industry

Color Preferences

Gray-blue
Navy
Grayscale
Black
Deep Green (not light greens)
White

Our Ideas and Additional Information:

This is a financial company that needs to be relatable and reachable for small and medium businesses and dealers of large pieces of equipment (construction equipment, trucks, machinery, restaurant grade ovens, refrigerators).

Additionally our capital partners are Private Equity and Investment Banks, so we must give an air of clean sophistication.

Trustworthy, partner-driven, reliable, and efficient are all feelings we want to convey in our logo and colors.

We do have a technology platform, so this company, should have a "tech" feel to it as well.