Our Target Audience:
Typically male (70%), college educated, and affluent. This person has a high degree of self worth and wants to have their garage floor looking immaculate.
They are paying on average of $3,000 to get an epoxy floor in their garage. They will usually have high end cars, classic cars or motorcycles.
I can tell you what color I don't want - Pink, Pastels, Neon, Yellow or Red.
I like Blue, Purple, Orange, with Grey as a complimentary color to either.