We like the orange "e" design (slanted, with the curve around the "e") and the modern "E" in POWER from this one. We'd like to see: 1) The orange "e" to be increased in size and will push the start of FINANCIAL to be right under start of POWER; 2) FINANCIAL to be grey as in other examples; 3) We like the gradient blue on the POWER of one of the other examples (goes from a blue at top to a darker blue); 4) FINANCIAL to be same width as POWER - there is another example we liked the font/style of, which we will comment to as well; 5) We liked the idea of making the orange "e" have some style effect, like in another example, but we aren't sure what effect - would like to see some ideas there.