Our Target Audience:
Primary Target Audience: Tentants
Demographics: young professionals and empty nesters, mid-high socio-economic status, high levels of education both men and women.
Psychographics: Health conscious, community-focussed, curious
Our Ideas and Additional Information:
Thank you all so much for your help with the designs - you're playing a bit role in helping us start our business and we're so appreciative of that and in awe of the talent we've seen through this contest.
Some ideas below -
Symmetry: since the name of the company is fairly symmetrical, I'm hoping to highlight this through having the "e"s or "E"s stand out from the two sets of "nt" and "nt". For example, in the font called "righteous" I like the way the e's are slightly slanted. I've attached a picture in the attached file for reference. Open to upper or lowercase.
Fonts: one of the fonts that I've tried to make logos out of and like is called "century gothic"
Competitors: to give you a sense of what other companies (ollie, common, collective and wework) in the same space/industry are doing, I've included their logos in the attached file.