My entries have the turkey running forwards, big smile, holding a knife & a fork to reflect the benefit aspect, along the beach. I tried actually adding the Encinitas sign, but wasn't 100% happy with how it was working with the turkey / beach.
Here are some revisions with a couple added features. I wasn't sure how you'd feel about the slight warping on the Encinitas sign, but it felt a little TOO rigid for the rest of the image (it is a turkey in running shoes, after all :) ) I also felt like the "101" part was getting lost - so I thought a good way to add that was to also use the sign for that - that way people also understand that it's not a beach run. I adjusted the sky color to bring a little contrast between it and the ocean by adding some subtle sunrise-y hues - but it's just as easy to remove it if you don't like it.