Our Target Audience:
My industry is really Health. I want to keep this accessible for a broad audience, middle-Americans 40- 80 years of age, typically people who are having health issues that would see a chiropractor or physical therapist. This is a therapeutic setting, not a spa.
Concepts and Interests include: Healing, wellness, Yoga, Holistic Health, Bodywork, massage, posture, structure
Psychographics include: Health, wellness, healthy eating and lifestyle, beauty
I'd like to see options for both black and white AND Color.
Color ideas include muted: Turquoise, Rose, and / or Sage Green, grey